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null 1995 Mitsubishi Mighty Max

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MPG 21 City / 25 Highway

Introduction

This is the story of the Incredible Shrinking Truck. Not that the Mitsubishi Might Max has been downsized. It was a compact pickup to begin with, comparable in size to the similar trucks offered by Nissan and Toyota. But what keeps shrinking over the years is the number variations. Once upon a time, the Mighty Max was available in extended-cab, 2-wheel-drive, 4-wheel-drive, 4-cylinder or V6 versions, following the same mix-and-match formula successfully used by the Mighty Max?s competitors. There were even Mighty Maxes that showed up at Dodge dealerships to be sold as Dodge Ram 50s. There was also an extended cab version that will be missed if only for its alluring name: the Mighty Max Macrocab. It?s worth noting that extended cabs represent one of the hottest segments of pickup truck sales, compact and full-size alike. But times have changed at Mitsubushi. There is but a single Mighty Max available for 1995, with one engine and one drive system, two transmission possibilities and an option list that contains only a handful of items. The reason is simple. Mitsubishi is concentrating on its more profitable core product - passenger cars and sport/utilities - and is leaving most of the compact pickup market to its rivals. Thanks to the Dakota, Dodge ceased to be a client, and pickup trucks weren?t pulling crowds into Mitsubishi showrooms. To compete against its powerhouse rivals, the company would have been forced to spend large amounts of money retooling its pickup line. This dilemma was deepened by Mitsubishi?s Montero sport/utility vehicle. Unlike the sport/utilities from Toyota and Nissan, which share a common chassis with the Toyota and Nissan compact pickups, the Montero chassis is a separate entity. With a Montero redesign not far away, updating the Mighty Max meant investing in two separate truck chassis at a time when development dollars - or yen - were scarce. That didn?t make good business sense to Mitsubishi. So what remains is a basic-but-practical truck for people who have no need for fancy graphics, wheel-arch flares or Kustom Kabs. If you want simple, inexpensive and efficient, the Might Max is for you.
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