Introduction
Funny how things end up. Last year Subaru tried to position itself as a mainstream Japanese car, just like Honda or Toyota. Buyers, however, refused to accept this notion, and the marketing plan fizzled. This year, Subaru is launching a new Legacy, the company's midsize bread-and-butter sedan. In the process, Subaru decided to focus on its traditional heritage: a specialized car with all-wheel drive (AWD) for folks who march to a slightly different drummer. Particularly, different drummers who live in real four-season climates. But darned if the new Legacy isn't more mainstream than anything Subaru has ever produced. The car is more re-fined and appealingly styled, with fewer quirks and rough edges. Consumers will profit from Subaru's back-to-basics strategy, too. To showcase its unique selling proposition - the only affordable passenger car with AWD - Subaru has slashed the price in half for the option package that includes AWD.
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2012 Subaru Legacy
$16,979 | 11,711 mi
2012 SUBARU LEGACY
$21,000 | 8,808 mi
2012 Subaru Legacy
$21,744 | 39,027 mi
2011 Subaru Legacy
$21,000 | 47,281 mi
2011 Subaru Legacy
$21,933 | 23,870 mi
2010 Subaru Legacy
$17,347 | 31,937 mi
2010 Subaru Legacy
$17,470 | 35,124 mi
2010 Subaru Legacy
$28,940 | 16,749 mi
2009 SUBARU LEGACY
$14,995 | 49,263 mi
2009 Subaru Legacy
$15,900 | 37,640 mi
2008 SUBARU LEGACY
$15,000 | 51,800 mi
2008 SUBARU LEGACY
$16,491 | 68,577 mi
2007 Subaru Legacy
$15,985 | 48,135 mi
2006 Subaru Legacy Wagon
$9,980 | 79,129 mi
2006 Subaru Legacy
$9,995 | 116,944 mi
2006 Subaru Legacy Wagon
$11,488 | 87,373 mi
2006 Subaru Legacy Wagon
$11,982 | 92,120 mi
2006 Subaru Legacy Sedan
$13,499 | 82,822 mi
2006 SUBARU LEGACY
$15,991 | 50,874 mi
2005 Subaru Legacy Wagon
$8,638 | 96,352 mi
2005 Subaru Legacy Wagon (Natl)
$9,980 | 109,762 mi
2003 Subaru Legacy Wagon
$3,760 | 194,203 mi
2000 Subaru Legacy Wagon
$3,490 | 220,264 mi
2000 Subaru Legacy Wagon
$3,995 | 149,568 mi
