
| Vehicle | Min | Max |
|---|---|---|
| 2010 Mazda Mazda3 | $13,494 | $24,480 |
| 2012 MINI Cooper Clubman | $39,657 | $39,657 |
| 2012 Mazda Mazda5 | $16,600 | $21,988 |
| 2012 Toyota Matrix | N/A | N/A |
| Average | $23,250 | $28,708 |


| Vehicle | Min | Max | |
|---|---|---|---|
| 2010 Mazda Mazda3 | $229 | $416 | |
| 2012 MINI Cooper Clubman | $674 | $674 | |
| 2012 Mazda Mazda5 | $282 | $373 | |
| 2012 Toyota Matrix | N/A | N/A | |
| Average | $395 | $488 | |
Based On: 10% down, 5% APR, 60 months


| MPG | city | hwy |
|---|---|---|
| 2010 Mazda Mazda3 | 23 | 31 |
| 2012 MINI Cooper Clubman | 27 | 35 |
| 2012 Mazda Mazda5 | 21 | 28 |
| 2012 Toyota Matrix | 22 | 29 |
| Average | 23 | 31 |

With its distinctive snout, smooth flanks and shapely rear end, it looks more like a downsized European-bred machine than a Japanese car that starts well under $20,000.- Edmunds.com
Equipped with the five-speed manual and the 2.3-liter engine, our tester did the 0-to-60 dash in 7.4 seconds.- Car and Driver
We came out of an Ikea store with an unassembled table in a flat box measuring 48 inches long and 30 inches wide, and it slid neatly in the back of the five-door with the 60/40 fold-down rear seat flattened. Flipping the seats down is easy.- New Car Test Drive
The Mazda 6 is also the source of the 3's sophisticated rear multi-link suspension, which is set up to give the car great stability in high-speed sweepers.- Automobile
The standard cloth interior is sturdy, in blue or red check with leather at the edges. The leather is smooth and black and a well-priced option compared to other cars.- New Car Test Drive
The only gaffe we noted inside is foot room for the rear passengers that is cut off at the heels by a required crossmember.- AutoWeek
...we could do without the cheesy LEDs that light up in correspondence with volume or station changes. And as good as they look, the controls don't have the high-quality feel that you get with the Honda Civic.- Edmunds.com
Larger in most exterior dimensions than the outgoing Proteg?, the 3 offers only negligible differences in interior space. There's still enough room for taller drivers to get comfortable up front, and the rear seats are acceptably spacious for a car in this class.- Edmunds.com
...if there's understeer, the inevitable consequence of front-wheel drive, the threshold is higher than in all but a few cars in this class, and those few are the performance specials such as the SVT Focus, Dodge SRT-4, and Saturn Ion Red Line.- Car and Driver
The four-door, though it goes well, is a less exciting design than the very cool five-door; the S package and upgraded wheels make this practical hatch a segment leader in the looks department.- AutoWeek
The radio can be operated by an older adult, even one with bifocals.- Automobile
The old econobox ain't what it used to be. This is what it has become. Is this a great world or what?- New Car Test Drive
The 2010 Mazda 3 is a premium car in a compact package. The Mazda3 is available as a four-door sedan or four-door hatchback, and offers comfort and luxury features we're not used to seeing in a small car.
The Mazda3 has been reengineered for the 2010 model year. It gets new styling inside and out, a larger, more powerful engine, new transmissions, and even more luxury and technology amenities than the generous helping it offered before. It hasn't been completely redesigned, however. It keeps the same basic architecture, with some upgrades. Introduced for the 2004 model year, Mazda calls the 2010 Mazda3 an evolution, not a revolution of the previous model. Built on a Volvo platform, the previous Mazda3 was a sales and critical success for Mazda. With that in mind, Mazda hasn't radically changed anything on its sales leader. Instead, the company set out to make incremental improvements.
Inside, the Mazda3 adds Bluetooth cell phone connectivity, a Bose Centerpoint surround system, and an available Multi-Information Display that adds a second level of information. The interior is first-class interior with lots of other available amenities. Higher line models get a Multi-Information Display below the windshield that houses readouts for the vehicle information center, climate system, radio presets, and even the available navigation system. A unique cluster of buttons on the steering wheel controls these functions. The readouts are easy to see and the steering wheel controls work intuitively. It's a pretty trick setup. The other controls are mounted high on the dash's center stack, and are also easy to see and use.
The Mazda3 is practical, with useful small items storage up front, as well as plenty of room for the front passengers. The back seat will fit two adults fairly comfortably, provided the front occupants aren't too tall. In both the sedan and hatchback, the rear seats fold 60/40 to create a mostly flat load floor. Flip the back seats down in the hatchback and you'll have lots of cargo room. With its sportier character, better looks, and more useful interior space, the hatch is our choice between the two body styles.
The 2010 Mazda3 benefits from several architectural enhancements designed to make the structure stiffer. The result is a sporty car that feels firm and composed on the road, with moderate lean in turns. The steering is sharp and precise, and the brakes provide a linear pedal feel. The suspension deals well with most bumps, though large ruts can pound through with the available 17-inch wheels.
Two engines are offered. The base engine is a 148-horsepower 2.0-liter four-cylinder that provides adequate power for most needs. Fuel conscious buyers will want this engine, as it delivers EPA fuel economy as high as 25 mpg City/33 mpg Highway. Those who prefer a sportier driving experience will want the new 2.5-liter four-cylinder, which delivers 167 horsepower and is available with a smooth-shifting six-speed manual transmission or a five-speed automatic with manual shift capability.
Mazda rightly points out that in many countries a compact car is a destination rather than starting point for car owners, and that's partly due to fuel costs. The Mazda 3 is an affordable car that offers a pleasant interior environment, sporty handling, and useful space.
The original Mazda3 was a sharp car. The styling was just right. No line seemed out of place. The 2010 model uses the same wheelbase as the previous version but it's three inches longer in overall length. Some of the lines on the 2010 model seem somewhat askew, most notably the front end's goofy smile.
The smile comes from a bold new grille. Whereas the last model had a small, high-set grille with a prominent lower air intake, the new model has only the grille, now much bigger and set lower. The five-point shape seen on other Mazdas, including the restyled 2009 MX-5, creates the smiley face shape. Mazda says the new grille serves a purpose, making the Mazda3 slip through the air better while also taking in sufficient air to cool the engine. The result is a polarizing look that we fear customers may dislike.
The rest of the car is an evolution of the last model and is quite attractive. The grille is flanked by a pair of angled headlights that wrap around to the sides. Fog lights are found in prominent flared pods that fill out the front end and also help improve aerodynamics.
Those aforementioned headlights are bi-xenons on the Grand Touring model. They're also adaptive, meaning that they point into turns as the steering wheel is turned. That's a pretty neat safety feature on dark country roads, both for the driver and pedestrians.
The headlights come to a point around the side of the car, where they meet up with prominent front wheel flares that surround 16 or 17-inch wheels. The base car gets steel wheels, but higher line models have attractive alloy wheels. The fender flares direct the eye to a rising beltline that starts at the front of the door, bisects the door handles, and leads all the way to the taillights. This line has a stronger wedge shape on the hatchback. On both body styles, another character line is found just above the rocker panel, and it rises as it moves toward the rear wheel. Like the outgoing model, the hatchback features triangular rear side windows and a rear roof spoiler.
At the rear, the sedan has a rear lip spoiler. The hatchback features a five-pointed rear window that reflects the shape of the grille. The taillights wrap around the side of the car on both body styles, and they have LED lighting when the s Grand Touring trim is ordered. Mazda 3i models have single exhaust and s models have dual exhaust with bright tips.
Mazda3 is based on a premium Volvo-sourced platform. That platform worked quite well in the last (pre-2010) car, so Mazda stuck with that winning formula but tweaked it to make it lighter and stiffer. This was accomplished by using more high-tensile strength steel and thicker steel in key locations, adding gussets to areas such as the suspension mounting points, and employing a technique called weld-bonding to strengthen areas such as the door apertures. Weld bonding, which combines spot welding with the use of structural adhesive, enhances the unibody's flex resistance. The result is an even better handling car.
Much of the Mazda 3 appeal is the interior, which is first-class for a vehicle of this size and price. Mazda has completely redesigned the cockpit for 2010, taking an approach based on human-machine interface studies that places controls and readouts in two key zones.
Controls most frequently used, including the radio and climate dials and buttons, are placed high on the center stack, where they can be most easily accessed. Readouts for the vehicle information center, climate system, radio presets, and even the available navigation system are found in a Multi-Information Display that is located just under the windshield. Mazda says it chose this location because it is very close to the driver's line of sight, making it easier and safer to check those readouts. Note that only s models have the Multi-Information Display.
The readouts in this display are controlled by a small grouping of six buttons on the right side of the steering wheel. It's a unique approach, but it works well. The buttons are set right by your right thumb and you don't have to look far from the road to see the readouts. When the navigation system is ordered, the screen is quite small, making it harder to read than most others, which are usually mounted on the center stack.
The look and feel of the dash would be appropriate in an entry-level luxury car. The dash is made of a nicely grained soft-touch material, the plastics that are used are sturdy and attractive, and s Sport and Grand Touring models get electroluminescent gauges with red numbers on a black background. Plus, the Mazda3 is offered with several features you'd expect in a much higher priced car. The goodies include a thumping Bose Centerpoint surround sound system with 10 speakers, leather upholstery, driver's seat memory, heated front seats, automatic climate control, push-button starting, and Bluetooth cell phone connectivity. That's quite a list for a car that doesn't reach $25,000.
Small items storage is plentiful, with a nicely sized center console bin, an average-size glovebox, and two cupholders behind the shifter.
The front seat has plenty of head and leg room, and the s model's sport seats provide good support in turns. The rear seat has enough space for adults provided those up front aren't too tall. Those seats fold 60/40 to create a mostly flat load floor.
In the sedan, the trunk has 11.8 cubic feet of space. The hatchback has 17 cubic feet of space, and that can be expanded considerably with the seats down. Given the hatchback's sportier character, better looks, and more useful interior space, it's our choice between the two body styles.
Mazda claims that every vehicle it builds has the soul of a sports car. While that may be a bit overstated, the Mazda 3 is a fine handling vehicle. The feel is firm and composed, with moderate lean in turns. The steering is sharp and precise, and the driver feels connected to the road.
The suspension on the base models deals well with most bumps. Larger ruts, however, can feel harsh, especially with the s model's 17-inch wheels.
The brakes on both models have a linear pedal feel. The Mazda 3s has larger brakes and we prefer the additional confidence of larger binders.
The Mazda 3i model's 2.0-liter engine carries over from 2009. The engine produces 148 horsepower, which will be adequate for most needs. Drivers can get the most out of this engine with the standard manual transmission. New for 2010, however, is the optional five-speed automatic transmission that replaces the previous four-speed automatic, and the extra gearing improves the reponsiveness of the 2.0-liter.
The best news is the base engine's fuel economy, which comes in at an EPA-rated 25 mpg City/33 mpg Highway with the manual and 24/33 mpg with the automatic.
There are many compelling reasons to upgrade to the Mazda 3s, and the new 2.5-liter four-cylinder engine is one of them. It's the same engine used in the Mazda 6 and it puts out the same 167 horsepower and 168 pound-feet of torque. This engine delivers the type of power we expected in performance hot hatches just a few years ago. That's not to say it's a powerhouse, but it does provide the type of grunt that makes it fun on twisty mountain roads. Thanks to dual balance shafts, it's smooth, too, and fuel economy is pretty darn good at 22/29 mpg with the automatic and 21/29 mpg with the manual.
Drivers will have the most fun with the six-speed manual transmission. The shifter isn't as tight or as precise as in the wonderful MX-5, but it is easy to shift, with relatively short throws and a natural clutch feel. Those who choose the automatic get a manual shift mode, but no steering wheel paddles.
The Mazda3 is known as an attractive, premium small car at a reasonable price, and the 2010 update only reinforces that hard-earned reputation. It does cost a bit more than most direct competitors, but it also offers a sportier character and several amenities normally reserved for luxury cars. The hatchback body style feels even sportier and provides useful space. If you're looking for a small car, be sure to put the Mazda3 on your shopping list.
Kirk Bell filed this report to NewCarTestDrive.com.
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