There are only the two trim levels, but there are plenty of optional packages to choose from to spice up your 528 a little bit. First up is the Cold Weather Package, which includes heated seats and steering wheel, and headlight washers. The Driver Assistance Package adds in a rearview camera, active blind-spot detection, side- and top-view cameras, and park distance control. The Driver Assistance Plus Package adds speed limit information and lane-departure warning. The Luxury Seating Package adds extra comfort with its multi-contour seats with multi-contour and ventilated front seats. The Premium Package adds a power trunk, Comfort Access keyless entry, SiriusXM with a 1-year subscription, and seven leather upholstery options. The M Sport Package boosts performance and appearance by increasing the top-speed limiter, and adding in one of five different interior trimmings, 18-inch double-spoke wheels, seven exclusive exterior colors, body kit, anthracite-colored headliner, Shadowline exterior trim and an M steering wheel. Lastly, there is the Technology package, which adds in navigation with real-time traffic information, a heads-up display, smartphone integration and BMW apps.
The Bimmer has plenty of competition to fend off. The competitors start off with the 2013 Mercedes-Benz E350, which comes standard with a 3.5-liter V-6 engine that produces 302 horsepower, a seven-speed automatic transmission and leatherette seating. Next up is the 2013 Audi A6, which comes standard with turbocharged 2.0-liter engine with 211 horsepower, a continuously variable transaxle and leather seating. The final addition to the list is the Lexus GS 350, which comes standard with a 3,5-liter V-6 with 306 horsepower, a six-speed automatic transmission and leather seats.
With competition this fierce, BMW can no longer just rely on its name to sell cars. It needs to bring something special in 2013, if it expects to maintain its top-tier ranking in its class.