Insider Information

We have information you must know before you buy the Soul.
We want to send it to you, along with other pricing insights.

Your email

We will not spam you, and will never sell your email.

Thank you. You are now subscribed to our Pricing Insider updates.
3/4 Front Glamour 2013 Kia Soul

Find Great Deals in Your Area

Expert's Rating


MPG 24 City / 29 Highway
  • Incredible value for the price
  • Many standard safety features
  • Refined interior
  • Powerful stereo system
  • Excellent warranty
  • Bumpy ride over rough pavement
, Automotive Editor -
While most people know the Kia Soul from the infamous hamster commercials, others recognize this small car's incredible versatility and combination of attributes from small sedans and small crossovers. The Soul is a high-roofed hatchback that stands somewhere between a car and a crossover, but allows for a flexible cargo area and elevated seating position with easy entry and exit. It's a car that has funky looks to appeal to fashion-conscious young buyers, but also older drivers interested in versatility and comfort.


The base Soul gets a 1.6-liter four-cylinder with 138 horsepower mated to either a six-speed manual or optional six-speed automatic. Fuel economy estimates are as high as 35 MPG. The most basic Soul also gets power windows, locks and mirrors, air conditioning, 15-inch wheels, a tilt-and-telescoping steering wheel, Bluetooth, and a four-speaker audio system with Sirius satellite radio and a USB input with iPod integration.

The + trim adds a 2.0-liter four-cylinder with 164 horsepower, 16-inch alloy wheels, leather-wrapped steering wheel and more interior storage. The top ! gets a standard automatic transmission, 18-inch alloy wheels, power sunroof, LED lights, eight-speaker premium audio system, backup camera and Kia's UVO voice recognition system.

See our picks for best crossovers in the CarsDirect Crossover Buying Guide.

The Scion xB is similarly tall and boxy with more cargo room, but isn't as powerful or frugal as the Soul. The Nissan Cube also has boxy looks and cavernous interior, but its automatic transmission only has four speeds. The Honda Fit isn't a head-turner like the Soul, but has a flat load floor and better handling. The Kia Rio also skips the tall box shape for a sportier drive and a nicer interior.

There's a reason the Soul manages to sell about 10,000 units a month – more than just about every subcompact competitor in this country. It appeals to a lot of buyers with its fuel-efficient engines, comfortable seating position, versatile cabin and interesting looks. It may be known as the "hamster car" by kids, but buyers in this segment should call it a "must drive."

Which Style To Buy?

2013 Kia Soul
Starting price

2013 Kia Soul !

Recommended for: Buyers who want a lot of style and comfort for a relatively low price

The top-rung ! turns the Soul into a stylish and relatively posh subcompact. Eighteen-inch alloy wheels fill out the wheel arches, while a six-speed automatic is standard equipment. Also included are body-colored bumpers, power folding outside mirrors, auto-off headlamps, Kia's UVO system with Infinity audio, a backup camera, HD radio, power sunroof and fog lights. The Premium Package adds keyless entry and start, leather seats which are heated in front, dual-zone automatic climate control and a touchscreen navigation system with satellite traffic and weather.

2013 Kia Soul
Starting price

2013 Kia Soul +

Recommended for: Buyers looking for more performance in their tall hatchback

The mid-level + brings more power with the 2.0-liter four-cylinder. A six-speed manual is standard. Other features include 16-inch alloy wheels, center console storage, heated mirrors with turn signal indicators, tweeters in the inside pillars, covered mirrors in the sun visors, leather-wrapped steering wheel and shift knob and a front armrest. Options include the six-speed automatic transmission, power sunroof, Infinity audio system with subwoofer, auto-off headlamps and an Audio Upgrade Package with Kia's UVO voice recognition system and a backup camera. The ECO package also adds a stop-start system and low-rolling resistance tires to improve fuel economy.

2013 Kia Soul
Starting price

2013 Kia Soul Base

Recommended for: Shoppers looking for a well-equipped hatchback

Even the base Soul comes well-equipped for the segment, leaving few items on the options list. Standard features include a 1.6-liter four-cylinder, six-speed manual transmission, 15-inch steel wheels, power windows, locks and mirrors, Bluetooth, six-speaker audio system with USB input, privacy glass, height-adjustable driver's seat, tilt-and-telescopic steering wheel and steering wheel controls for the cruise control and audio functions. Opting for the six-speed automatic transmission opens up the ability to order cruise control and alloy wheels.

Buying New?

Build and price your dream Kia Soul in just a few easy steps.
Build & Price