2018 F-150 Pricing To Start $270 Higher Than Last Year, Updated Pre-Collision System Adds $1,250

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Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

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, Senior Pricing Analyst - May 30, 2017

The 2018 Ford F-150 will be getting meaningful updates when it goes on sale this fall. Apart from some exterior tweaks, the truck will gain a new entry-level V6 and enhancements to improve efficiency. It will also get an updated safety system with stop-and-go capability and pedestrian detection.

Order guides give us a first look at how the updated truck has been priced. So how much will the new V6 cost? Which models will get the updated pre-collision system? And are there hidden discounts for choosing certain configurations? Here's what you need to know.

3.3-liter V6 Pricing

The new 3.3-liter V6 will be standard on XL and XLT trucks and will be paired with a 6-speed transmission. That's as opposed to the 10-speed gearbox that will come with the 2.7-liter and 3.5-liter EcoBoost V6 as well as the 5.0-liter V8. For 2018, all powerplants gain auto stop-start for better fuel economy.

The 3.3-liter F-150 will start at $28,675 with destination for the XL Regular Cab, while the SuperCab and SuperCrew have been priced from $32,760 and $35,215, respectively. Each represents a $270 price increase compared to the outgoing 3.5-liter V6 model.

Power output for the new engine hasn't been published, but Ford expects it to put up numbers similar to the 3.5-liter which comes in at 282 hp with 253 lb-ft of torque. According to spokesperson Jiyan Cadiz, specs for the 3.3-liter will be announced soon.

Unfortunately, details on the new 3.0-liter diesel aren't due to be unveiled until later in the model year. For reference, the 2017 RAM 1500 EcoDiesel starts at $39,290 and is rated at 240 hp and 420 lb-ft. That said, automaker FCA currently faces allegations of emissions control device tampering.

Pre-Collision System Pricing

The F-150 will also benefit from an updated adaptive cruise control system with stop-and-go capability and a pre-collision system with pedestrian detection.

The first allows drivers to set a speed and have the truck keep pace with traffic and come to a stop if necessary. The second offers the ability to help detect and avoid collisions with vehicles and pedestrians.

Although the tech is standard on the F-150 Limited, it's available as a $1,250 option on certain styles. To get it, shoppers will have to opt for a Lariat, King Ranch or Platinum model with a premium Equipment Group.

As the name implies, these are bundles of features that help differentiate the vast array of truck configurations. In this case, you'll have to pick a truck with the "Luxury" group, sometimes referred to by its option code of 502A on the Lariat, 601A on the King Ranch and 701A on the Platinum.

As an example, a 2018 F-150 Lariat 4x2 with Luxury Equipment Group, Technology Package and Adaptive Cruise will start at $50,460. The SuperCrew will start at $52,420. Both reflect $2,000 in built-in discounts you get from pairing Adaptive Cruise with the Technology Package.

In the case of the F-150 Raptor, adaptive cruise control is included with the $1,950 Raptor Technology Package paired with the $9,770 Luxury Equipment Group. Prices are $62,800 for the SuperCab and $65,785 for the SuperCrew.

Hidden Discounts

Like a lot of Ford models, the 2018 F-150 will continue to benefit from special discounts when choosing certain configurations. These are different from normal month-to-month specials, and help the automaker offer greater value on popular configurations.

In a best-case scenario, shoppers will be able to take advantage of up to $2,500 in savings. The best value will be on the XLT with Chrome Appearance Package or Sport Appearance Package ($1,750 discount), Voice-Activated Navigation ($500 discount) and Power Equipment Group ($250 discount).

For the average shopper, these can be pretty difficult to figure out. Or impossible when you consider that the automaker doesn't always do a great job of laying them all out. So here's a breakdown of where the best savings will be for each style.

Truck Style Available Equipment Discounts Total Potential Savings
XL "Mid" Equipment Group 101A ($750) + STX Appearance Package (1,250) $2,000
XLT "Luxury" Equipment Group 302A ($1,750) + Voice-Activated Navigation ($500) + Power Equipment Group ($250) $2,500
Lariat "Luxury" Equipment Group 502A ($1,500) + Technology Package/Adaptive Cruise Control ($500) $2,000
King Ranch "Luxury" Equipment Group 601A ($500) + Chrome Appearance Package ($750) + Technology Package/Adaptive Cruise Control ($500) $1,750
Platinum "Luxury" Equipment Group 701A ($500) $500
Limited None N/A
Raptor None N/A

Note: Discounts like these sometimes change over the course of the year, so be sure to check with your dealer for the latest info.

Our Take

With a wide selection of configurations and advancements in efficiency and safety, the 2018 F-150 is set to offer a compelling choice for truck shoppers later this year.

However, the new F-150 diesel is arguably poised to make headlines as the automaker's answer to competitors like the RAM 1500 and all-new Nissan Titan.

Read our 2018 F-150 Preview »

, Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

Follow On: Google+ | Website