Modern pickup trucks are do-it-all machines that don’t just excel at doing heavy-duty stuff, like towing and carrying large loads, but also at completing the mundane side of things with a hint of luxury. Ford wants to expand the luxury aspect of things for its most capable lineup of trucks – the F-Series Super Duty – with a new, extremely expensive Limited trim.
The Limited models, according to Ford, are for consumers “from boat captains to captains of industry” that want to tow 30,000 pounds, while being cocooned in high-end luxury features. That sounds good, but it’s not exactly cheap as the F-250 Limited starts at $80,835, including the $1,295 destination fee. Making the move to a F-350 Limited brings the price up to $82,010, while a F-450 Limited is priced at $87,100. Wan't every available feature on a F-450 Limited? That'll run you $94,455. For comparison, the new Mercedes-Benz S450 4Matic has a starting price of $93,895 (including its $995 destination charge).
Before the launch of the new trim, the F-450 Platinum was the most expensive pickup truck in Ford’s lineup and that was child’s play, with a starting price of $78,620. All of the Limited trucks come with four-wheel drive and are powered by the 6.7-liter Power Stroke V8 engine. The model isn’t confined to single-wheel configurations either, as consumers can opt for a dually model, as well.
For that kind of change, drivers are treated to numerous luxury features, including two-tone Camelback leather seats, a leather-wrapped steering wheel, a suede headliner, hand-finished ash wood trim, quad-beam LED headlights, a bespoke twin-bar satin grille, heated and ventilated front seats, heated rear seats, a heated steering wheel, and a satin-finished tailgate. And for an added air of exclusivity, Ford etched a unique serial number onto the center console armrest.
In addition to the luxury features, the Limited trims separate themselves from the rest of the lineup with a heaping amount of tech features, including adaptive cruise control, a lane-keeping alert system, adaptive steering, a high-definition 360-degree camera, forward collision warning, and Trailer Reverse Guidance.
Giving consumers the ability to purchase a $95,000 truck may seem like a ludicrous idea, but Ford claims that there’s a large market for upscale pickup trucks. According to the automaker, approximately 50 percent of its sales figures from the Super Duty lineup come from luxury models, including the Lariat, King Ranch, and Platinum trims.