Marketers are in a unique world of their own. Never satisfied with the conventional, they have to push the envelope to create more outlandish ways to promote a product or a service. Take the Audi Spectacle, for example.
An advertising agency known as Access has come up with a very unique way of promoting Audi. Their idea is to make a giant Audi logo -- the four rings -- with actual Audi vehicles standing on saucer shaped surfaces and suspend it from a well-known bridge, such as the Brooklyn Bridge (pictured), Tower Bridge in London or the Sydney Harbor Bridge in Australia. The rings just don't suspend from a part of the bridge as a stagnant image. What fun would that be? No, the rings would actually rotate, move up and down the bridge and even be lit up at night.
Moreover, the agency notes that the promotion won't just come when the display is revealed. The whole process - from manufacturing and transporting the giant logo to the site to be used to the installation of the rings and vehicles in place on the bridge, the first test lighting, a rehearsal of the launch of the "ad" and then the actual unveiling - would cause massive buzz in the city where it all takes place. And the launching wouldn't just include turning on the lights of the display. No, not dramatic enough. The launch would include fireworks, a light show and a whole lot of drama. The commotion is sure to attract a lot of attention and a lot of publicity.
But, alas, it is only a concept. One that can be seen at the Access Agency website. I guess we can all thank those advertising geniuses who came up with those Burma Shave roadside billboards all those years ago. At the time, that was pushing the envelope in advertising.