The new Fiat-owned Chrysler Group LLC announced their Windsor Assembly Plant has begun production of diesel minivans, but only for international markets and they won’t be sold in the United States. According to market research, Americans just aren’t ready for Diesel Minivans.
The Chrysler Grand Voyager is sold in automobile markets outside North America, to more than 80 countries. The Chrysler Grand Voyager has a 2.8-liter Common-Rail Diesel (CRD) engine and runs over 30 miles per gallon.
There is an old saying that Americans are not big fan of diesel vehicles. With regular gas prices fluctuating weekly and the recession still in full bloom, more Americans are looking for hybrid vehicles. If a family could practically double their gas mileage capability, research shows that they would look at those vehicles.
With American car manufacturers struggling to bring in new customers, they need to look at market segments that always are in need of new vehicles. One such market segment is new parents or families that have added to their brood. Most parents enjoy the new perks that minivans are coming equipped with but their biggest complaint is the lack of choices on alternative fuel vehicles. Give them the choice of a diesel minivan and see how many drive off the sales floor.
The Chrysler Grand Voyager is the only diesel minivan already engineered and in production. The only physical barrier to selling it in the Unites States is modifying it to meet our emissions regulations. Since it already meets Europe’s tough standards, it should be a relatively easy and not very expensive task to do so.
Let's hope that Chrysler decides to sell its diesel minivan in the United States and give consumers another option for an alternative fuel vehicle.