The MSRP invoice price is the starting point when negotiating with a car dealer. The MSRP invoice price is typically called the sticker price. It is the price reflected on the pricing sticker on the car's window. This price reflects what the dealer paid for the car, as well as any mark-up they have added. Very few cars are sold for the full sticker price. The true market value is the price the car will actually sell for in your particular market. When shopping for a new car, call around to numerous dealers and ask for their best price on the car you are considering. After getting a number of quotes, you will have a pretty good idea of what the true market value is for a particular vehicle.
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