Audi A8 vs. BMW 740

By

Automotive Editor

Justin Cupler has specialized as an automotive writer since 2009, and has seen himself published in multiple websites and online magazines. In addition to contributing to CarsDirect, Justin also works as editor in chief for a large performance car online publication. His specialty lays in the high-performance realm, but has a deep love and understanding for all things automotive. Prior to being an automotive writer, he was an automotive technician and manager for six years, but spent the majority of his younger life tinkering with classic muscle cars.

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, Automotive Editor - January 27, 2016

The Audi A8 and the BMW 7 Series compete in the full-size luxury sedan segment of the automotive world. Similarities abound between these two sedan lineups -- including prices -- yet the 7 Series outsells the Audi A8 in the U.S.

See a side-by-side comparison of the A8 & 740i »

Each manufacturer offers three models based on engine size rather than comfort and convenience features, which nonetheless are abundant. What, if anything, makes one of these cars a better choice than the other?

What the Audi A8 Gets Right

The Audi A8, which is only available in its "L" long-wheelbase version in 2016, has a list of standard and available luxury items that is mind-boggling. These cars include such equipment as 14-way adjustable seats, four-zone climate control, extended leather upholstery, and more. Optional packages also include rear-seat comfort accommodations, often overlooked in other brands, such as power footrest and sunshades.

The standard 3-liter supercharged V-6 in the A8's base setup beats out the 740i by a slim margin in terms of power, which leads to a slight 0-to-60 mph advantage. Pairing with this engine is standard Quattro all-wheel drive and an eight-speed transmission.

What the BMW 740i Gets Right

For 2016, BMW completely redid the 7 Series, including the 740i. It gains a new look that is still very recognizable, and developed the Carbon Core passenger cell that makes it more ridged, safe, and significantly lighter. The latter also contributes to the 740i being significantly lighter than the A8. Lastly, despite the A8 being a long-wheelbase model, the 740i easily has a roomier back seat.

Like the A8, the 740i's features list is very long. It includes things like Dakota leather upholstery, 18-inch wheels, adaptive LED headlights, auto high-beams, 10-way power front seats, a 16-speaker sound system, and more.

Though the 740i loses the power battle and lack available all-wheel drive, it does take home a slim victory in the fuel-economy race.

Is There a Clear Standout?

Differences between the Audi A8 and the BMW 7 Series are minimal. Both feature similarly sized engines that get similar mileage. The only thing setting these powertrains apart is the A8's all-wheel drive.

Comfort and technology features are comparable as well, but the Audi A8 really excels in its presentation with an interior that features top-quality materials and craftsmanship. This level of excellence is rare in a vehicle and creates a stronger sense of luxurious surroundings.

Our Verdict: Audi A8

When it comes to choosing between two excellent luxury sedans, the Audi A8’s attention to detail and all-wheel drive put it on top.

Take a closer look at the Audi A8 »

Take a closer look at the BMW 740i »

Side-by-side comparison of features, pricing, photos and more!

, Automotive Editor

Justin Cupler has specialized as an automotive writer since 2009, and has seen himself published in multiple websites and online magazines. In addition to contributing to CarsDirect, Justin also works as editor in chief for a large performance car online publication. His specialty lays in the high-performance realm, but has a deep love and understanding for all things automotive. Prior to being an automotive writer, he was an automotive technician and manager for six years, but spent the majority of his younger life tinkering with classic muscle cars.

Follow On: Google+ | Website