2018 VW Atlas Gets $339/Month Lease Deal & Finance Offers

By

Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

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, Senior Pricing Analyst - May 16, 2017

Get an exclusive look at the first special offers on VW's new three-row SUV.

The all-new VW Atlas will be arriving soon, bringing to the table a new three-row SUV that the brand has been sorely lacking. Although both a 2.0T and V6 version will be offered, the V6 will be introduced first.

Yesterday, VW announced the vehicle's first lease deals and finance offers. However, program documents reveal that the best deals won't be available in all regions. In addition, not every version will necessarily be a good value when it comes to leasing.

So what should you expect to pay to lease the Atlas? Which version represents the best value? Here's what you need to know.

Offers assume a Southern California location unless noted otherwise.

Offer Details

Through June 30, well-qualified buyers can get 1.9% APR for 60 months on any version of the Atlas V6. A 72-month term is also available at 2.9%. That's pretty standard for VW, but quite a bit higher than the 0.9% rate the company is offering across most of its lineup.

At the moment, there are no standard rebates on the Atlas. However, that's unsurprising given that VW almost never advertises cash incentives. Instead, it often uses dealer cash incentives to help price its vehicles more competitively.

Leasing will likely be a popular way to get behind the wheel of the new Atlas. Fortunately, there's a wide selection of offers to consider. However, incentives vary quite a bit based on region.

States with a large share of leasing like California and New York benefit from slightly better offers because of an additional $500 in regional lease discounts. So although most regions get a paltry $250 discount, so-called "lease states" get $750.

In general, national offers are between $10-$20 per month higher depending on trim. For simplicity, offers below reflect the more competitive "lease state" deals. All feature the same amount due at signing, making the monthly payment the best way to tell them apart.

To start, the 2018 Atlas Launch Edition can be leased from $339 for 36 months with $3,299 at signing. That includes an allowance of 12,000 miles per year. With an effective cost of $431 per month, this ranks as a middling value given its $34,425 MSRP.

Although there's technically a cheaper lease on the Atlas S V6 starting at $329 per month, order guides show that it won't go on sale for about another 3 months along with the less-powerful 2.0T version of the Atlas.

That said, the Launch Edition equates to a better value since it's only $10 more despite a difference in MSRP of $1,600. It adds a panoramic roof, Homelink, 8-inch touchscreen, satellite radio and more.

For comparison, the 2017 Ford Explorer XLT V6 has an effective cost of $401 despite a $38,450 MSRP thanks to $2,750 in lease discounts. Even better, the 2017 Chevy Traverse comes in at $382, making it one of the most affordable leases on an 8-passenger SUV.

Further up the line, the Atlas SE starts at $369, while the SEL is priced from $449. At the top of the range, the SEL Premium with All-Wheel Drive starts at $559. The SEL Premium showcases the brand's best with a 12.3-inch Digital Cockpit, ventilated leather seats, Area View camera and more.

If you need the capability of the brand's 4Motion all-wheel drive system, expect to pay about an extra $30 per month in most cases. The exception is the Launch Edition, which has a slightly larger $40 difference.

Our Take

If you're a VW lover and have been waiting for the brand's first three-row crossover, odds are the Atlas will have a lot of appeal. That said, shoppers looking for the latest safety features will have to pay a sizable premium.

To get automatic emergency braking (AEB), you have to opt for the Atlas SE with Tech Package, which starts at $38,015. That's $5,190 more than the entry-level V6. The SE with Tech leases from $389, a $20 premium over the regular SE.

It's worth noting that all Atlas models get what's referred to as a post-collision braking system. As the name implies, the vehicle is able to apply the brakes in the event of a collision. In the case of a rear impact, the Atlas would be capable of not colliding with objects in front of it.

VW does intend to release a lower-priced version of the Atlas with a 2.0T engine by late summer. Although that version will start at just $31,425, our analysis has revealed that VW will make nearly every version of it only available via special order.

, Senior Pricing Analyst

Alex Bernstein is the Senior Pricing Analyst for CarsDirect.com. Each month he studies immense volumes of pricing and incentives data in search of trends that are useful to car shoppers. In the process, he often breaks industry news stories -- his analyses and insights have been featured on websites such as Automotive News, The Detroit News, Autoblog, The Truth About Cars and The Car Connection.

Follow On: Google+ | Website