Between 1957 and 1975, Fiat sold a huge number of tiny 500s, primarily in Europe. Only 10 feet long, with a rear-mounted engine and an optional canvas sunroof, the 500 was ideally suited to the narrow streets of ancient capitals. Americans, however, took little notice of the ultra-economical Fiat.
Inspired by the popularity of the revived Volkswagen Beetle, Fiat introduced Americans to a new 500 in 2012. Still in its first generation, the subcompact has far more appeal to a country that now embraces miserly fuel consumption. And Fiat has placed a premium on fun customization, allowing buyers to fully personalize their 500s.
