Ford Cars
Ford E-150
Full-Size Van, Base MSRP $23,940
Ford E-250
Full-Size Van, Base MSRP $25,270
Ford E-350 Super Duty
Full-Size Van, Base MSRP $28,060
Ford Edge
Mid-Size SUV, Base MSRP $25,735
Ford Escape
Compact SUV, Base MSRP $19,140
Ford Escape Hybrid
Compact SUV, Base MSRP $27,445
Ford Expedition
Full-Size SUV, Base MSRP $31,345
Ford Expedition EL
Full-Size SUV, Base MSRP $34,870
Ford Explorer
Mid-Size SUV, Base MSRP $26,495
Ford Explorer Sport Trac
Mid-Size SUV, Base MSRP $25,400
Ford F-150
Full-Size Truck, Base MSRP $17,900
Ford F-250
Full-Size Truck, Base MSRP $22,895
Ford F-350
Full-Size Truck, Base MSRP $23,615
Ford F-450
Full-Size Truck, Base MSRP $39,710
Ford Flex
Mid-Size SUV, Base MSRP $28,295
Ford Focus
Compact Car, Base MSRP $14,395
Ford Fusion
Mid-Size Car, Base MSRP $18,135
Ford Mustang
Sporty Car, Base MSRP $19,650
Ford Ranger
Compact Truck, Base MSRP $14,490
Ford Shelby GT500
Sporty Car, Base MSRP $42,330
Ford Taurus
Mid-Size Car, Base MSRP $23,635
Ford Taurus X
Mid-Size SUV, Base MSRP $27,030
For 2008, Ford presents the Taurus X, a renamed and refreshed Ford Freestyle with a more powerful engine and more standard equipment. The Ford F-250 and F-350 are completely redesigned. The Ford F-450 is all new for 2008. The Ford F-350, F-450 and F-550 Chassis all get a new diesel engine option for applications such as towing, which require high torque. The Escape Hybrid gets a redesign that brings a new interior, one new paint color, unique Hybrid instrument panel and gauges and an aux-jack standard on all radios.
Like GM, Ford is notorious for offering massive discounts to move merchandise. The generosity of the incentives generally vary by model, but the best deals generally can be found on SUVs, which have decreased in demand due to high gas prices. Ford has recently begun to offer specials on the Escape Hybrid, which has been selling slower than anticipated.
Ford seems to be in the press lately more for its financial woes than its products. It's currently undergoing a restructuring program, dubbed "The Way Forward" plan, in an attempt to right-size itself and ultimately make vehicles that are more attractive to the consumer. Meanwhile, the Mustang and the Explorer both received the Edmunds.com Editors Most Wanted awards for 2006. Also, two of its vehicles, the Explorer Sport Trac and F-150, topped their respective segments in the J.D. Power and Associates Initial Quality Study, a survey that tracks purchaser satisfaction after 90 days of ownership.
