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Vehicle Min Max Ford Focus $16,295 $22,495 Hyundai Elantra $14,616 $21,370 Honda Civic $15,200 $26,925 Ford Fusion $19,096 $28,195 Average $16,302 $24,746 
CarsDirect Price
$16,295 - $22,495Save up to 6% (MSRP $17,295 - $23,495)
Vehicle Min Max Ford Focus $273 $377 Hyundai Elantra $245 $359 Honda Civic $255 $452 Ford Fusion $320 $473 Average $274 $415 Based On: 10% down, 4.5% APR, 60 months
Estimated Monthly Payment$273 - $377 per month
MPG city hwy Ford Focus 27 37 Hyundai Elantra 22 30 Honda Civic 28 35 Ford Fusion 20 28 Average 24 33 MPG27 City | 37 Highway
$1,000 Rebate Expires 04/02/2012
Ford Focus Review Summary
What reviewers liked most about the Ford Focus:
The engineers and designers felt able to make the Focus sportier (by lowering its seating position and overall height) due to the upcoming C-Max'a tall-roof, five- or seven-seat derivative off this platform?that fulfills the family-car mission.
- Car and DriverA new body in white employs high-strength steel for 55 percent of the structure, the highest of any U.S. Ford.
- Car and Driver...the Focus has undergone a clean-sheet recasting that brings a new look, enhanced quality, more features, and class-leading options to a slightly larger package that's far more compelling, both visually and dynamically.
- Kelley Blue Book
What reviewers liked least about the Ford Focus:
Backseat is a little short on legroom...
- Edmunds.com
Ford Focus Comparisons:
Beyond squaring off against the new Chevrolet Cruze, the Ford Focus faces stiff competition in this ultra-competitive segment from perennial rivals like the Honda Civic--also due for its own mid-year remake--Mazda MAZDA3, Nissan Sentra and Toyota Corolla as well as the newly redesigned and very well turned out Hyundai Elantra and its Kia Forte cousin.
- Kelley Blue Book
Best one-liners about the Ford Focus:
After a very long wait, American buyers finally get a world-class small car from a Detroit label.
- Edmunds.com
Ford Focus Introduction
Totally redesigned, the 2012 Ford Focus looks, feels, and smells like the future. It makes its claim as the technology and fuel-mileage leader in the compact car class, a crowded and competitive field full of good cars with base prices in the $16,000-$17,000 range: Volkswagen Jetta, Chevrolet Cruze, Honda Civic, Toyota Corolla, Subaru Impreza, Hyundai Elantra, Mazda3, Mitsubishi Lancer, Kia Forte.
But the Focus is a mixed bag of function. The new 2.0-liter engine is super smooth, but the new 6-speed automatic transmission shifts at quirky times. The fabric seats are super, the interior materials excellent and the wraparound cockpit cozy, but there isn't much rear legroom.
Focus looks like a big Fiesta, with an unmistakably Ford shape. It's lower, longer and wider. The new Focus Hatchback model is especially aerodynamic looking. The windshield is steeply raked and roofline steeply dropped to the liftgate glass, making about as much of a teardrop as a chopped hatchback can be. Ford calls the distinctive wide-mouthed grille a split trapezoid, and thank heavens it's black and not in-your-face chrome like other Ford models.
All 2012 Focus models use an all-new 2.0-liter engine with direct injection and twin variable valve timing. A 5-speed manual transmission is standard, 6-speed automatic optional, with SelectShift manual mode an option to the optional transmission. The engine makes 160 horsepower and 146 pound-feet of torque, an increase over last year's engine. It's plenty powerful, but mostly, it's extremely smooth. That's what a driver will feel: "Man, this car is smoooth."
We observed fuel economy in the mid-20s when we were driving the Focus. Fuel economy figures from the U.S. federal government were not available when this was written.
There's excellent legroom in front, but compared to the previous Focus, Ford has somehow lost 2.9 inches of legroom in the rear, despite stretching the length of the car by 3.5 inches. The importance of rear legroom appears to have been discounted here.
Interior noise was definitely not discounted, however. The Focus is a compact car with the NVH qualities of a full-size car. A lot of productive effort went into making the cabin silent, with sound insulation. Powertrain noise has also been reduced, by attentive engineering of the new engine, transmission, and chassis.
MyFord Touch powered by SYNC is the connectivity system that Ford is touting with its new cars. The system uses twin high-resolution screens, including an 8-inch touch screen in the center console, to communicate with your car. The driver uses three senses: see, hear, touch. Ford says the system is designed to be simple and completely intuitive for the driver, and maybe it is designed that way, but that doesn't mean it works that way. We struggled with it. And we think all this technology can distract drivers from the important task of driving.
The gauges that are in front of the driver's eyes are easy to read: big tach and speedo with cool blue needles, fuel and engine temp between them, and easy-to-read digital info above the fuel and temp. The soft materials are clearly high quality, while the hard trim looks slathered on.
There's an all-new power steering system, with a ratio quickened from 16:1 to 14.7:1, but our experience in twisty Malibu canyons did not confirm Ford's claim of precision. In fact, in our Focus SE with the standard suspension, we struggled to keep the car precise in the curves, in contrast to a recent run in a Chevrolet Cruze. The Focus ride is good, with a suspension that's on the soft side, which doesn't help precise turning. We also drove a Focus SE with the 5-speed manual transmission and sport-tuned suspension. Ah, relief.
Ford Focus Walkaround
The all-new Focus looks like a big Fiesta, with an unmistakably Ford shape. The new Hatchback is especially aerodynamic looking. The Focus spent 1000 hours in the wind tunnel to get its sleek shape and low roofline. It yields a 0.295 coefficient of drag, an improvement by nearly 8 percent over the previous Focus. Active grille shutters block airflow to the radiator when it's not required, which improves aerodynamics and fuel mileage. NASCAR racers did this with cardboard and duct tape for years, but now it's fully electronic; the shutters have 15 different positions, based on engine temperature. Other cars such as the new Chevrolet Cruze are doing it, as well.
Ford calls the distinctive grille split trapezoid. Fortunately, the grille is black and not chrome and in-your-face like other Ford models. There are eight thin horizontal bars in a huge-mouthed trapezoid whose wide side is the bottom and is divided into three segments by two body-colored vertical bars like catfish chin whiskers. It looks better than it sounds, balanced by a horizontal opening above it, with one thin chrome bar and a neat blue Ford oval. The long thin trapezoidish headlamps wrap forward and downward from the cheeks of the car. They're like sweeping dragon's eyes, says Ford in their best metaphor yet.
Sculpted lines at the sills and door handles flow back from neat modest flared front fenders to give the Focus a forward-moving slant: kinetic design energy, Ford calls it. The windshield is steeply raked and roofline steeply dropped to the liftgate glass, making about as much of a teardrop as a chopped hatchback can be. The side window outline is shaped like a picture of smoke traveling over a sleek car in a wind tunnel. Big vertical taillamps are nice and safe and Volvo-like.
The Focus SE looks cleaner, we think, lacking chrome beltline trim. The 17-inch Titanium wheels are multi-spoke wagon wheels, better looking than the optional 18-inch wheels that are like big chrome stars with thin prongs.
The all-new Focus chassis is 30 percent stiffer. It uses a crash structure designed for the larger Taurus. More than 55 percent is high-strength steels, including Boron B-pillars and front beam, and a decoupling powertrain cradle to keep the engine out of the cabin in a head-on crash.
Ford Focus Interior Features
Ford has been very ambitious the last few years, engineering-wise, and it shows. It shows in the interior of the Focus. It's as if they took everything on their to-do list, and stuffed it in the cockpit. It's as busy as they are.
But ambition is good. Because Ford went all-out with the new Focus interior, there are some great things, starting with the standard seats in sturdy fabric, and the leather-like seats in the SEL. Too bad the new Chevrolet Cruze doesn't have seats like the Focus; if its interior matched its great handling and engine, there might be a good GM-Ford battle in an important segment. Oh, it's good anyhow.
The word cockpit when used with a car is an awkward fit. But not with the Focus. That was the way it was designed, to feel like a cockpit. With all its bells and whistles, geeks will love it, drivin' down the highway feelin' like a pilot, all those switches right nearby, LED ambient lighting in a choice of seven colors to suit his or her mood, controls that feel like they wrap around to the elbows on the centerstack, displays to set and adjust with dials and buttons, readouts to read and scroll through, maps to follow, touch-screens to touch, voices to talk to, giving commands and following directions. All right there at your fingertips and the ends of your over-reaching brain tentacles. Like Facebook, Focus offers you a choice of moods!
It would take a full page to describe the MyFord Touch powered by SYNC connectivity system that Ford is touting with its new cars. It uses twin high-resolution screens, including an 8-inch touch screen in the center console, to communicate with your car. The driver uses three of the five senses: see, hear, touch.
Ford says it's designed to be simple and completely intuitive for the driver, and maybe it is, but that doesn't mean it works that way. Ford says the system can empower drivers without demanding their attention, but baloney we say, about the attention part.
After touting how simple it is, Ford press materials use 380 words merely to describe the system's capabilities; it would take us twice that many words to describe and even briefly critique it.
Here's our short version. During Ford's presentation there was an electronics company rep there, and MyFord Touch powered by SYNC didn't work without trial-and-error for him. During part of our drive of the Focus, we had a high-level Ford rep with us, and the voice command for navigation and climate control didn't understand him any better than it understood us.
We borrow this statement from another online review: "Most buyers won't even begin to fully utilize the system, but Ford is seeing a big jump in sales due to the perceived value in such technology."
We wonder (and worry) about the consequences of that word perceived when the perception wakes up to reality like it did with gas-guzzling SUVs.
The dashboard and instrument panel are of course all new too, and the gauges that are in front of the driver's eyes are easy to read: big tach and speedo with cool blue needles, fuel and engine temp between them, and easy-to-read digital info above the fuel and temp. The soft materials are clearly high quality, while the hard materials look slathered on: for example four big vertical vents that rival the giant grille in in-your-faceness, and thick shiny trim that lines the edges of the centerstack, console, and thick horizontal spokes of the steering wheel. However, we didn't drive the base S model, so maybe it's got a more Spartan interior missing the overkill trim. We have no problem with the optional piano black trim.
Or the WiFi when parked. Now that's real progress.
There's an optional EcoMode system that uses a flower graphic on the instrument panel that tells you how to drive more efficiently. Woohoo. We bet even people who think that's neat will lose interest, after they've seen and applied a few of the tips. Learning efficient driving methods is not a course that lasts the life of the car.
There's excellent legroom in front, but somehow the Focus has lost 2.9 inches of legroom in rear, despite stretching the length of the car by 3.5 inches. We wonder what Ford was thinking. Rear legroom is a key feature for a compact car, but Ford appears to have discounted it in the new Focus.
To be exact, rear legroom is down to 33.2 inches, when it used to be 36.1 inches, a big difference. Especially when the Volkswagen Jetta, a stylish but not flashy car, has 38.1 inches of rear legroom with the same wheelbase.
Interior noise was definitely not discounted, however. The Focus is a compact car with the NVH qualities of a full-size car. A lot of productive effort went into making the cabin silent: door structure and sealing, thicker window glass, acoustic layer in windshield, sound-deadening body panels, foam in body cavities, thicker carpet insulation, sound-absorbing headliner. Noise made by the powertrain has also been reduced, by attentive engineering of the new engine, transmission, and chassis.
The 60/40 fold-flat rear seats increase trunk volume from its so-so 13.2 cubic feet (the Jetta has 15.5) and the hatch cargo capacity to a hefty 44.8 cubic feet.
Ford Focus Driving Impressions
The 2012 Ford Focus uses an all-new 2.0-liter engine with direct injection and twin variable valve timing. It makes 160 horsepower and 146 pound-feet of torque, an increase over the old engine of 20 horsepower and 10 pound-feet. It's plenty powerful, but mostly, it's extremely smooth.
At the time of the introduction, Ford didn't provide specific fuel mileage estimates, other than a projected 40 mpg highway. Most of the automotive journalists at the event in California got in the mid-20s, which is what we got.
If only the new automatic transmission were programmed to be as smooth as the engine. Its shift points, whether in Drive or Select (curiously, the S stands for Select, not Sport), were mystifying, unexpected, frequent. Floor the throttle in first gear and it shifts at redline in 2nd, and then quickly short-shifts into 3rd, your foot still on the floor. Why? We don't know. Sometimes it shifts itself for engine braking going downhill, when you don't need it to, while other times it doesn't when you do. There was so much override in the Select mode, it stopped mattering which mode we were in. Which was just as well, because the driver manually shifts by pressing a button with his or her right thumb on the side of the lever, requiring a buckling of the wrist, an ergonomic movement so awkward it's astonishing.
The suspension design is the same as the old Focus, MacPherson struts in front and multi-link in rear, but uses all new parts, such as bushings, control arms, shock valving, and anti-rollbar mountings. The track is wider by 2.6 inches in front and 2.3 inches rear.
There's an all-new power steering system, electric and rack-mounted, and the ratio has been significantly quickened from 16:1 to 14.7:1. Alas, our experience in some twisty Malibu canyons did not confirm Ford's claim of precision. In fact, in our Focus SE with the standard suspension, we struggled to keep the car precise in the curves, in contrast to our recent run in the Chevrolet Cruze, which handled like a dream when pushed fast through turns. Meanwhile the Chevy's 1.4-liter turbocharged Ecotec engine zooms to high speeds.
The Focus ride is good, with a suspension that's on the soft side, which doesn't help precise turning. When we ran a modest rise in the road full throttle at about 60 mph, the car floated and the tires chirped when it came down; we might have expected that at 70 or 80, but not 60.
Torque Vectoring Control is a new standard feature. It enhances cornering by imperceptibly applying the brakes to the inside front wheel, under acceleration. We might have used it a lot, the way we drove, but we never felt it. Or maybe it only comes on when the inside front wheel begins to spin, and since we were on dry pavement we never got there.
We got more seat time in a Focus SE Sport, equipped with the solid-shifting 5-speed manual transmission and sport-tuned suspension. Ah, relief. Our transmission and suspension complaints all go away. We wish we could have tested the sport suspension further, driving hard on those same twisty roads to see if it's totally precise; but we can at least say it's better. We found some rough patchy pavement, and the sport suspension is not too stiff for comfort on such bad surfaces.
There's also Active Park Assist, which will parallel park the Focus for you, while you just sit there. It's an improvement on the Toyota Prius system, which can only park if the space is 7 feet 9 inches larger than the car; using ultrasound, the Focus needs only a margin of 3 feet. However, it will require the driver's help with the accelerator in a space that small, because jockeying forward and back is required. Maybe we're stubborn, but we believe parallel parking should be a driving skill, not a computer one.
Ford Focus Final Word
The all-new 2012 Ford Focus looks, feels, and smells like the future, but it's a mixed bag of function. The engine is super smooth, but the automatic transmission programming feels quirky. The fabric seats are super and the wraparound cockpit is cozy, but there isn't much rear legroom. It's the technology leader in the compact car class.
Sam Moses filed this NewCarTestDrive.com report from Los Angeles.
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