Major changes included: The 2010 Honda Insight is the second generation of the first hybrid mass-produced for the North American market back in 1999. With a starting MSRP of only $19,800, the 2010 Honda Insight is the least expensive hybrid currently available in North America. Power comes from Honda?s new and improved IMA, or Integrated Motor Assist system, which helps the Insight to achieve 40 mpg in the city and 43 mpg on the highway (though early reports unearth figures closer to 50 mpg). The 2010 Insight is on sale now.







