CarsDirect Pricing Insider Tips:
Unlike its competitors, Honda almost never offers factory rebates. Instead, the Japanese automaker uses unadvertised dealer cash incentives help discount certain models.
Expect most deals to center on finance and lease incentives. That being said, tactics like 0% financing are almost never seen from Honda. This is a stark contrast to automakers like Ford and Toyota that have been delving deeper into offers like 0% APR for 72 months.
In terms of pricing, Honda discourages its dealers from publicly advertising below invoice price. Because of this, it pays to contact your local dealer for a formal quote. Expect to see the best deals on models like the Accord and CR-V, whereas smaller cars like the Civic and Fit tend to rarely get deep discounts.