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Kia Cars
Kia Amanti - Mid-Size Car, Base MSRP $26,045
Kia Borrego - Mid-Size SUV, Base MSRP $26,245
Kia Forte - Compact Car, Base MSRP $13,695
Kia Forte Koup - Compact Car, Base MSRP $16,595
Kia Optima - Mid-Size Car, Base MSRP $17,495
Kia Rio - Compact Car, Base MSRP $11,495
Kia Rio5 - Compact Car, Base MSRP $13,325
Kia Rondo - Mid-Size Car, Base MSRP $17,495
Kia Sedona - Minivan, Base MSRP $21,245
Kia Sorento - Mid-Size SUV, Base MSRP $21,545
Kia Soul - Compact Car, Base MSRP $13,300
Kia Spectra - Compact Car, Base MSRP $13,550
Kia Spectra5 - Compact Car, Base MSRP $16,695
Kia Sportage - Compact SUV, Base MSRP $16,695
The 2008 Optima is a carryover from 2007 with minor changes such as an auxiliary input jack for MP3 players, updated gauges, and new black finish on side mirrors. The Sorento receives a new V6 engine for its Base and LX trims for 2008. The Sedona is largely a carryover from 2007, with minor changes in exterior and interior designs.
Kia's rebates and incentives are offered on most of its models and vary between $500-2000. In addition, low APRs are offered to those who qualify.
Kia has staged its own Hyundai-like sales revival the last few years, although on a more modest scale. Sales have been up a bit so far this year, mainly due to the re-release of the Kia Sportage compact SUV and strong sales of the Kia Sedona. The company is bullish enough on US sales that it is planning to build a $1.2 billion-dollar factory in Georgia. Toyota, Honda and Nissan have all used local plants to diffuse anti-import sentiment and speed delivery. Korean automakers might have an additional incentive; their labor unions are among the most aggressive in the world.
