If we asked you to name a few memorable ad campaigns, the Kia Soul and its dancing hamsters would probably make your list. The television spots introduced America to a stylish hatchback designed to compete with well-established competitors like the Toyota Matrix.
The Soul won’t win any races or mpg contests: Performance from a pair of four-cylinder engines—rated at 135 horsepower and 164 horsepower—is middling. But the Soul handles well, and its boxy lines allow plenty of headroom and cargo space.
