Buying Outlook Updated in February, 2012 by our Vehicle Experts
- Supplies are limited due to high demand and deals are scarce
- Manufacturer cash incentives are typically not offered on this model
Deals are 
OUR TAKE
PROS
CONS
The Kia Soul has exceeded sales expectations, offering a good mix of utility and unique exterior and interior styling, plus a high degree of standard features often missing in this segment. Four trim levels add progressively upscale features: Soul, Soul +, Soul !, and Soul sport. The base model uses a 122-hp 1.6-liter inline 4-cylinder, mated to a 5-speed manual transmission. All other trims are equipped with a 142-hp 2.0-liter four cylinder. The Soul + shares the 5-speed manual with an optional 4-speed automatic. The Soul ! and Soul sport come exclusively with the automatic.
Very welcome standard safety features include six airbags, electronic stability and traction control systems, new-for-2011 standard 4-wheel anti-lock disc brakes, active front head restraints, and a tire pressure monitoring system. The attractive if basic interior features ambient lighting, including illuminating trim around the front speakers that pulses in time with music. Though the Soul features a little more cargo and interior room than most similar-sized vehicles, its fuel economy is below average for the segment.
| % Chosen by Shoppers | Average MSRP | Average CarsDirect Price | |
|---|---|---|---|
| 1 2012 + 4dr Hatchback w/Automatic | 34% | $18,429 | $17,957 |
| 2 2012 Base 4dr Hatchback w/Automatic | 34% | $16,534 | $16,132 |
| 3 2012 ! 4dr Hatchback | 16% | $21,295 | $20,519 |
| 4 2012 Base 4dr Hatchback w/Manual | 12% | $14,759 | $14,611 |
| 5 2012 + 4dr Hatchback w/Manual | 5% | $17,154 | $16,700 |
The prices above are averages across all regions — Build and price your own Kia Soul now »
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