First introduced in 1993 on a platform borrowed from Mazda, the Sportage had little except a rock-bottom price to recommend it. But as Kia consistently improved the quality of its cars, the Sportage came along for the ride.
A radically redesigned Sportage emerged in 2005, and this second generation saw several changes throughout the late 2000s—all for the better. By 2009, the Sportage had become known for its reliability and safety. Now in its third generation, the Kia Sportage has earned a reputation as a dependable, affordable and innovative crossover SUV that easily stands up to the competition.