Since those first two models Lexus has built a name for itself with quiet interior design, luxury excellence, and refined vehicle designs. More importantly these inaugural models (the ES 250 and LS 400) were comparable in price to popular European luxury imports.
By the mid-1990s Lexus was expanding across the globe and adding additional vehicles to their growing list of luxury cars. This included the SC 300 and SC 400 coupes and the GS 300 – an immensely popular luxury sedan. Lexus would go on to add luxury SUVs to this lineup by the end of the 1990s.
As the millennium turned Lexus took on a new challenge – the hybrid. Unlike other luxury auto makers Lexus moved quickly to introduce several hybrid vehicles including the RX 400h and the GS 450h. Both vehicles were highly regarded and helped set Lexus apart from their European competitors. In addition, Lexus took a bold step and became the first auto manufacturer to construct a “super car”. The result was the Lexus LFA.
Today Lexus remains a leader in luxury performance and innovation. They combine the reliability of Toyota with the type of opulence one expects from the mainstay European auto manufacturers – and they do it with success. Their brand has continued to grow and the company remains near the top of the class.