In the 1980s, Suzuki entered into a partnership with General Motors. This move allowed GM to purchase a small percentage of Suzuki. In return, GM was able to release Suzuki compact cars into the American market under the General Motors label. By the mid-1980s, Suzuki was building their own vehicles on US soil and selling them under their own brand name.
After suffering some setbacks in the late 80s and early 90s, the company expanded into various European and African markets. They revitalized their brand by dumping some of their less-popular brands and introducing the X-90, Vitara, and Grand Vitara. In 2004, Suzuki and GM purchased Daewoo, and enveloped their line into Suzuki.
Today Suzuki sells six automobiles. The Grand Vitara remains the most popular vehicle in their line, but the company offers a modest line of sedans, trucks, and SUVs. Their vehicles remain popular throughout the world, but are often overshadowed on American soil by their Japanese peers. Suzuki’s reasonable prices, reliable performance, and clean designs make their vehicles a solid choice in the competitive field of Japanese imports.
