Reach Millions of Serious Buyers
Advertise on CarsDirect.com
CarsDirect.com delivers more serious car shoppers than any other auto site. Advertisers on CarsDirect.com enjoy both excellent response rates and the ability to run the rich media that best expresses their brands.
See Case Studies below

THE RIGHT AUDIENCE
CarsDirect.com has one of the leading networks of automotive websites with over 20 million monthly visitors (Google Analytics). CarsDirect.com is the top site (of any kind) for reaching people who have shopped online for a car or truck in the past six months. The average CarsDirect customer visits our site almost 5 times and spends more than 1 hour researching their vehicle. Sixty-two percent of CarsDirect customers purchase a car within six-months (Experian 2007).

CarsDirect.com allows you to reach local markets with
geo-targeting on most pages.

THE MOST EFFECTIVE ADVERTISING TECHNOLOGY
CarsDirect.com advertisers can showcase their product
with any number of ad sizes and technologies, including
skyscrapers, banners, rectangles, flash animation,
Eyeblaster interstitials and Shoshkeles ads.

SUCCESS STORIES
A major aftermarket services vendor ran a floating ad
campaign that enjoyed an 11% click-through rate.

Lincoln-Mercury ran one of the first Eyeblaster campaigns on CarsDirect and was so pleased with execution and click- through that it touted the campaign in Advertising Age.

An import brand ran a research sponsorship and registered click-throughs of over 1.2% on banners & skyscrapers to 5.4% on its 336x280 large rectangle.

Volvo - Home page ad placement

Volvo made creative use of the CarsDirect.com Featured Car position for its S60 AWD campaign.

Lexus - Rich Media placement

Lexus utlized a Flash tile (336x280) on our Luxury Buying Guide.

Sirius - PointRoll ad placement

Sirius Satellite Radio ran PointRoll-enabled banners throughout CarsDirect.com.

Lo Jack - Shoshkeles ad placement

LoJack's animated Shoshkeles ad appeared above the CarsDirect.com research home page.