In the 1950s, Toyota founded Toyota Motor Sales U.S.A, Inc. and began exporting cars to the United States. By 1960, the ever-popular Corolla was designed and introduced, beginning a legacy that still shines today. In the 1970s, Toyota followed with the Celica, a highly fuel-efficient sport coupe which would sell millions of cars over the next thirty-years.
Since then, Toyota has continued to roll out a steady line of highly-dependable vehicles. The company has always been at the forefront of innovation, especially in regards to new materials, technology, and fuel efficiency – all the while maintaining their stellar reputation for reliability.
In the late 1990s, Toyota released the Prius, becoming the first automobile manufacturer to mass-produce a line of hybrid cars. Today, the Prius continues to best the competition in sales. Since its inception in 1997, the Prius has sold over 2.6 million models. Over 1.2 million of those cars have been sold in the United States. The popular hybrid has undergone several changes since it arrived. Today buyers can choose between the traditional Prius, Prius C hatchback, Prius V wagon, and the Prius plug-in – offering more variety than ever on the world’s most popular hybrid.
Eighty-years of history prove Toyota is one of the world’s most successful auto companies. It should come as no surprise that the Corolla remains one of the most popular models, but the 4runner, Camry, and Prius all remain near the top of the class in regards to performance, cost, and safety.