Toyota Cars
Toyota 4Runner
Mid-Size SUV, Base MSRP $28,015
Toyota Avalon
Mid-Size Car, Base MSRP $27,075
Toyota Camry
Mid-Size Car, Base MSRP $18,720
Toyota Camry Hybrid
Mid-Size Car, Base MSRP $25,350
Toyota Camry Solara
Mid-Size Car, Base MSRP $19,930
Toyota Corolla
Compact Car, Base MSRP $15,250
Toyota FJ Cruiser
Mid-Size SUV, Base MSRP $22,545
Toyota Highlander
Mid-Size SUV, Base MSRP $27,300
Toyota Highlander Hybrid
Mid-Size SUV, Base MSRP $33,700
Toyota Land Cruiser
Full-Size SUV, Base MSRP $63,200
Toyota Matrix
Compact Car, Base MSRP $16,190
Toyota Prius
Compact Car, Base MSRP $21,100
Toyota RAV4
Compact SUV, Base MSRP $21,250
Toyota Sequoia
Full-Size SUV, Base MSRP $34,150
Toyota Sienna
Minivan, Base MSRP $24,340
Toyota Tacoma
Compact Truck, Base MSRP $14,280
Toyota Tundra
Full-Size Truck, Base MSRP $22,290
Toyota Yaris
Compact Car, Base MSRP $11,350
The Camry is all-new for 2007. The mid-size sedan is available in CE, LE, XLE and SE trims with either a 4-cylinder or V6 engine. A hybrid version is also available. The hot-rod XRS Corolla and Matrix versions are dropped from the lineup. The Matrix all-wheel-drive version of the Corolla-based mini-wagon are gone. The Prius now comes standard with front-seat-mounted side airbags and two-row side curtain airbags. A new Touring Edition of the Prius sports 16" alloy wheels, a rear spoiler, high-intensity discharge headlights and a sport-tuned suspension. The Yaris fuel-efficient subcompact replaces the unloved Echo as Toyota's smallest and least-expensive car. It is available as a 4-door sedan and a 3-door hatchback.
Like other Japanese manufacturers, Toyota is conservative on the amount of incentives and rebates it offers. However, Toyota tends be more generous than one of its primary competitors, Honda. Currently, Toyota rebates average about $2,500 per vehicle, which is still fairly low compared to the domestics.
As further proof of their sales dominance, Toyota recently announced that it just manufactured its 15 millionth car in North America after twenty years of production. In other news, Toyota is counting on a large increase in the hybrid market. It currently produces about 260,000 a year, and the automaker hopes to hit the 1 million in the early 2010s. The hot-selling Prius hybrid is due for a redesign in late 2007 (will be an '08 model), which should help keep sales strong.
