1997 Lincoln Town Car

With the recent demise of the Cadillac'sBrougham, the Lincoln Town Car remains as the only rear-drive traditional luxury car made by an American manufacturer. It's also the biggest production car sold in America. This big cruiser was part of a price realigment strategy at the beginning of the 1997 model year that put the Town Car, Continental and Mark VIII all at the same starting price--$37,950, including $670 destination--a substantial reduction for the other two, a $370 increase for the Town Car. But even with the increase, the Town Car is selling 25% better than last year. The Town Car competes primarily against the Cadillac DeVille and Concours. It comes in three trim levels--the base Executive Series, the volume Signature Series and the fully loaded, top-of-the-line Cartier ($43,870), for those who don't care to waste time checking option boxes on order forms.