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1998 Toyota Avalon Overview In Toyota's own words, the Avalon is a "move up vehicle for midsize sedan owners seeking a roomier cabin and a higher level of refinement." Succinct and to the point. That is indeed the Avalon's job description, and it does its job quite well, thank you. The Avalon wears a Toyota badge, but in price and level of luxury it is pushing into the range of the Lexus ES 300, INFINITI I30, and the BMW 328i. Our test car, with options and destination charges, had a sticker price of $31,781 after a base of $28,128. By comparison, the ES300 lists for $30,790, while the 328i is $33,670. The Toyota badge may not offer as much prestige as that of the Lexus, but the Avalon offers much more interior room than those other cars. The EPA lists it in its large car category.
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