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2003 Kia Optima Overview
The Kia Optima is a remarkably good car, especially for the price. Kia would like customers to think value rather than cheap, and we'd be inclined to concur. You do get a lot for your money, and unlike early Korean attempts at the midsize sedan class, the Optima displays sophistication in engine and chassis that is fully competitive in its size (and not just price) class. Kia Optima is based on the platform of the current Hyundai Sonata and shares its engine and suspension layout; no doubt if you like one, you'll like the other. But the Optima shares no body panels with the Sonata and is distinctive in design and features. A rebadged Sonata it isn't. For 2002, the Optima's optional V6 increased to 2.7 liters. And prices have dropped.