2013 BMW 760 OVERVIEW
BMW’s full-size 7-Series lineup hit the market in 1977 and had managed to maintain a firm hold on the premium sedan market since its release. Coming into the 2013 model year, however, the BMW 760 – the pinnacle of the 7-Series lineup – has many more competitors to fend off than it has in the past.
The 2013 760 comes into the 2013 model year with just a few minor changes, including some mild exterior changes, and upgraded headlight and audio systems. The 760 has just a single trim level, and that is the 760Li. The 760Li comes standard with a 6.0-liter V-12 engine that tears up concrete with 535 horsepower and 550 foot-pounds of torque. Link that up to the 760Li’s eight-speed automatic transmission and you get a 0-to-60 time of 4.5 seconds and EPA estimates of 13 mpg city and 20 mpg highway.
Since there is only a single trim level, BMW offers up a series of optional packages to add to the 760Li. The BMW Individual Composition package adds in exclusive door-sill finishers, an individualized rear badge, Shadowline exterior trim, choice of Alcantara or Anthracite headliner, light-alloy V-spoke 19-inch rims, full Merino leather in six choices of color combinations, and three upgraded trimming options. The other package is the M Sport Package, which adds in staggered 19- and 20-inch V-spoke wheels, an aero body kit, raised top-speed limiter, Shadowline exterior trim, your choice of Alcantara or Anthracite headliner, and an M Sports leather steering wheel with paddle shifters.
In terms of competition, there is plenty out there that try to hang with the 760Li. The first on this list is the 2013 Mercedes-Benz S600, which comes standard with a 5.5-liter V-12 engine with 510 horsepower, a 4.5-second sprint to 60 mph and a 15-speaker Harmon/Kardon audio system. Next up is the 2013 Lexus LS 600h L, which comes with a 5.0-liter V-8 engine with 438 horsepower, a hybrid system that jumps it to 19 mpg city and 23 mpg highway, and a 19-speaker audio system. You also have to consider the 2013 Audi A8 L W3 6.23 quattro, which comes standard with a 6.3-liter W-12 engine with 500 horsepower, standard quattro all-wheel drive and a 4.4-second sprint to 60 mph.
With all of this tough competition, the 760Li may have some issues drawing in customers, especially with its rather high price tag.