Since there is only a single trim level, BMW offers up a series of optional packages to add to the 760Li. The BMW Individual Composition package adds in exclusive door-sill finishers, an individualized rear badge, Shadowline exterior trim, choice of Alcantara or Anthracite headliner, light-alloy V-spoke 19-inch rims, full Merino leather in six choices of color combinations, and three upgraded trimming options. The other package is the M Sport Package, which adds in staggered 19- and 20-inch V-spoke wheels, an aero body kit, raised top-speed limiter, Shadowline exterior trim, your choice of Alcantara or Anthracite headliner, and an M Sports leather steering wheel with paddle shifters.
In terms of competition, there is plenty out there that try to hang with the 760Li. The first on this list is the 2013 Mercedes-Benz S600, which comes standard with a 5.5-liter V-12 engine with 510 horsepower, a 4.5-second sprint to 60 mph and a 15-speaker Harmon/Kardon audio system. Next up is the 2013 Lexus LS 600h L, which comes with a 5.0-liter V-8 engine with 438 horsepower, a hybrid system that jumps it to 19 mpg city and 23 mpg highway, and a 19-speaker audio system. You also have to consider the 2013 Audi A8 L W3 6.23 quattro, which comes standard with a 6.3-liter W-12 engine with 500 horsepower, standard quattro all-wheel drive and a 4.4-second sprint to 60 mph.
With all of this tough competition, the 760Li may have some issues drawing in customers, especially with its rather high price tag.