Today's 2013 model, ranging in price and features from the bargain-basement $24,295 Regular Cab XL work truck to the fully-loaded $46,870 4x4 SuperCrew SVT Raptor, now faces some stiff competition. GM's stoutly built full-size twins, the Chevy Silverado and GMC Sierra, nip at the F-150's heels every year when combining their sales. The RAM 1500 offers comparable features and more aggressive styling, and thanks to generous rebates can usually be had for thousands less. The Toyota Tundra andNissan Titan do not see the sales numbers or constant updates of the Americans, but Toyota and Nissan have captured the attentions of more frugal buyers with the smaller, easier- to-park Tacoma andFrontier.
Still can’t decide on which truck to buy? Read our 2013 Truck Buying Guide
While some competing models are strapped with outdated interiors with lower-quality materials, Ford's focus on In-Car Technology and luxury shines through, even at the lower trim levels (read more in Ford’s In-Car Technology Guide). But Ford trucks are all about years of servitude without so much as a complaint, with scores of older gems now counting their mileage in the hundreds of thousands. Fuel efficiency has improved considerably, especially with the outstanding EcoBoost V6 engine.
When shopping for a full-size truck, you may find that another manufacturer’s offerings appeals to you more for one reason or another, but give the Ford F-150 a test drive. You owe it to yourself to see what everyone's been raving about since 1948, when the first humble F-Series lumbered off of the assembly line.
Awards which the current generation Ford F-150 has won:
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