The Volkswagen Jetta is more spacious and offers a clean diesel engine option, but has a cheap feeling interior on lower trims and can get very expensive. The Chevrolet Cruze offers a refined 1.4-liter turbo engine and a more comfortable ride, but no hatchback and isn't as fun to drive. The Honda Civic is fuel efficient and offers a sporty coupe, but has a cheap interior and unrefined driving experience. The Mazda 3 offers outstanding fuel economy and a spirited drive, but lacks the Focus' available technology features.
While the competition at this end of the market may be fierce, the Focus packs a big punch with its choice of body styles and long list of options. Every Focus, though, has fun-to-drive characteristics with a fuel-efficient drivetrain. That is what a lot of shoppers are looking for as they try to avoid paying a lot for gas, but don't want to give up attributes of bigger vehicles. For those customers, the Focus should be high on the shopping list.