2013 Ford Taurus OVERVIEW
For 20 years, the Ford Taurus dominated the low-cost sedan marketplace, despite being less than stellar in its final years. After a one-year-long hiatus from retail customers -- it was a fleet-only vehicle in 2007 -- the Taurus returned as little more than a rebadged Ford 500 for the 2008 and 2009 model years, but in 2010, the Taurus was revitalized with a new body style and powerful engine lineup that made it into one of the best family sedans available.
The 2013 Taurus saw minor changes in the form of a slightly restyled body, a bump in output from its base engine and a turbocharged 2.0-liter engine with 240 horsepower as an available option. Also new to the mix is a new Performance Package for the SHO trim level that adds in a stiffer suspension system, more powerful brakes and high-performance tires.
The 2013 Taurus comes in four trim levels: SE, SEL, Limited and SHO. The SE trim level is the base and features basic amenities, like AM/FM/CD/MP3 audio, power windows and door locks, and 12-volt power points. The SEL trim level upgrades the SE trim by adding in dual-zone A/C, auto-dimming mirror, thermometer, leather trimmed steering wheel and shifter, and remote start. The Limited trim level adds to the SEL trim with leather seating, MyFord Touch, 10-way power seats and backup sensors. The SHO trim level completely decks out the Taurus with suede seat inserts, a 365-horsepower engine that launches the car to 60 mph in just 5.8 seconds, and standard all0wheel drive.
As always, the Ford Taurus has plenty of competition to fend off. Starting off the list of competitors is the 2013 Chrysler 300, which comes standard with a 3.6-liter V-6 with 292 horsepower that gets 31 mpg highway, a 6.9-second sprint to 60 mph and leather seating. Next up is the 2013 Dodge Charger, which features a 3.6-liter V-6 with 292 horsepower, a five-speed shiftable automatic transmission and a six-speaker AM/FM/CD/MP3 audio system. The 2013 Hyundai Genesis Sedan also makes the list with its standard 333-horsepower, 3.8-liter V-6 engine, standard leather interior and dual-zone climate control. Lastly, you have the 2013 Chevrolet Malibu, which comes standard with a 2.4-liter four-cylinder engine with 197 horsepower and gets 34 mpg highway, a six-speaker, touchscreen infotainment system and 16-inch alloy wheels.
With plenty of competition fighting it, the 2013 Taurus has to bring it’s a game to the sales floor to fend them off.