After its shocking debut at the 2007 New York Auto Show, Hyundai's first true luxury car, the Genesis, made its debut in the 2009 model year. The 2012 model year brought about the release of the more powerful Genesis 5.0 R-Spec model, adding in a competitor for the likes of the M3 and C63 AMG.
Coming into the 2013 model year, the Genesis Sedan only saw minor changes, with the exception of dropping the base 5.0 and 4.6 trim levels, leaving on only the 3.8 and 5.0 R-Spec trims remaining. N terms of performance, the two trim levels couldn’t be more different. The 3.8 trim level features a comfort-oriented suspension system that is capable in the corners and its 3.8-liter V-6 engine sprints it to 60 mph in 6.4 seconds while netting it 18 mpg city and 28 mpg highway. The 5.0 R-spec, on the other hand, sprints to 60 mph in 5.3 seconds, has a stiffer sport-tuned suspension for tackling corners at high speeds while turning in 16 mpg city and 25 mpg highway.
Though the 3.8 is the base model, it comes relatively well equipped and you can add on two packages to load it up even more. The 3.8 Premium Package includes a sunroof, leather-wrapped dashboard and door inserts, integrated memory system, power sunshade, rain-sensing wipers, 14-speaker Lexicon stereo, DVD-based navigation with a 7-inch screen, 18-inch wheels, rearview camera and power-folding mirrors. The 3.8 Technology Package adds in Blue Link telematics, a 17-speaker audio system, Ultimate navigation with 8-inch display, 6-disc DVD changer, Bluetooth integration, smart cruise control, lane departure warning, HID headlight, premium leather seats, and more.
Competition is plentiful for the Genesis, as the premium sedan class keeps getting larger. The first competitor is the 2013 BMW 3-Series, which comes standard with a 240-horsepower, 2.0-liter four-cylinder engine, an eight-speed automatic transmission and a 0-to-60-sprint time of 5.9 seconds. Next up is the 2013 Mercedes-Benz C-Class, which comes standard with a 1.8-liter turbocharged engine with 201 horsepower, a seven-speed automatic transmission and a 7.4-seconds sprint to 60 mph. Lastly, you have the 2013 Audi A6, which comes standard with a 211-horsepower, 2.0-liter turbocharged four-cylinder engine, a continuously-variable transmission and a 7.5-second sprint to 60 mph.
As you can see the competition is stiff, but the Hyundai has a leg up on the competition in terms of base pricing, but in the premium-sedan world, pricing isn’t as important as standard features.