The small cargo area relative to the size/shape of the Wrangler allows an advantage to competitors such as the Nissan Xterra. With a rear seat that can comfortably fit three adults (the Wrangler’s rear struggles with one), a large dedicated cargo area, and considerable off-road capability, the Xterra is the Wrangler’s four-door rival. Furthermore, the Nissan has 65.7 cu.ft. max cargo volume with the rear seat only needing folded, not removed. Still, the Xterra does not offer a removable top and the off-road performance falls short of the Jeep. The Wrangler's chief rival, the Toyota FJ Cruiser, also does not offer a removable top nor does it achieve the gas mileage that the Wrangler does, delivering 16 city/20 highway MPG from a 4.0L V6 that puts out 25 HP less than the Pentastar. On the other hand, rear seating is much roomier in the FJ Cruiser and there is 66.7 cu. ft. cargo volume with the 2nd row folded.
The Wrangler simply prefers off-road to on- and its mastery of the former is without rival. Though less refined than any other SUV on the market, the Wrangler screams “fun!” and with removable doors, removable top and a fold-down windshield, “fun!” is never hard to come by.