The Scion xB is similarly tall and boxy with more cargo room, but isn't as powerful or frugal as the Soul. The Nissan Cube also has boxy looks and cavernous interior, but its automatic transmission only has four speeds. The Honda Fit isn't a head-turner like the Soul, but has a flat load floor and better handling. The Kia Rio also skips the tall box shape for a sportier drive and a nicer interior.
There's a reason the Soul manages to sell about 10,000 units a month – more than just about every subcompact competitor in this country. It appeals to a lot of buyers with its fuel-efficient engines, comfortable seating position, versatile cabin and interesting looks. It may be known as the "hamster car" by kids, but buyers in this segment should call it a "must drive."