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Tamara Warren
Automotive Editor - May 8, 2014


For decades now, the BMW 3 Series has set the industry standard in its premium compact segment. A change in nomenclature means that coupes and convertibles are now known as 4 Series cars. That leaves a 3 Series lineup of sedans and wagons.

The BMW 3 Series is the industry benchmark for the luxury standard. The 2014 BMW 328i is available as a sedan, while U.S. production ceases this year on the convertible and coupe. It’s also offered as a diesel variant, wagon and as a Gran Turismo vehicle.

What's New for 2014

A sport leather steering wheel, BMW Assist eCall and BMW TeleServices features are now standard. xDrive intelligent all-wheel drive is available on the 328i.

2014 BMW 328 Glamour Exterior

Choosing Your BMW 328

Buyers of the 328 get a 2-liter turbocharged four-cylinder engine as standard equipment. It produces 240 horsepower and an EPA rating of 22 mpg city and 34 mpg highway for the manual transmission; those numbers gain 1 mpg each with an automatic.

True to BMW tradition, the list of standard equipment isn't generous. It includes automatic stop-start, halogen high and low-beam headlights, eight-way power front seats, a 6.5 color flat screen, a USB connection and automatic climate control.

Standalone options include sport brakes, sport transmission with shift paddles, a moonroof, rear window shades, heated front seats and active cruise control.

The first step in building a 328 is choosing a body style and drive type:

Rear-Wheel Drive Sedan

All-Wheel Drive Sedan

All-Wheel Drive Wagon

You will then select one of three themes:

Luxury Line: Wood trim, 18-inch wheels and leather stitching are standard. An optional luxury package includes lumbar support, satellite radio, a moonroof and keyless entry.

M Sport: This performance-minded trim comes standard with sport suspension, an aerodynamic package, sport seats, an M steering wheel and 18-inch star spoke wheels.

Sport Line: Standard features include the M steering wheel, sport seats, black door mirror caps, and several gloss trim variations.

Finally, it's time to select from an array of option groups including:

  • Cold Weather Package: Heated front seats, heated steering wheel, retractable headlight washers and heated rear seats.
  • Driver Assistance Package: Park distance control and a rear view camera.
  • Driver Assistance Plus: Active driving assistant, speed limit information, blind spot detection, and side and top cameras.
  • Dynamic Handling Package: Variable sport steering and adaptive M suspension.
  • Lighting Package: Adaptive light control and xenon headlights.
  • Premium Package: Lumbar support, satellite radio, keyless entry and moonroof.
  • Technology Package: USB and smart phone integration, BMW apps, real-time traffic, navigation with touchscreen, and a head-up display.

2014 BMW 328 Glamour Interior

Choose your BMW 328 >>

CarsDirect Tip

As with any BMW purchase, an option package here and an option package there can send an MSRP into the stratosphere. Unless your budget is unlimited, we advise moderation and restraint.

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