It may be the "entry level" model of BMW’s flagship sedan, but the 740 has all the plush fixtures to place it in the pantheon of premium luxury. And it's no slouch. Many driving enthusiasts covet the performance-minded virtues of the 740's 315-horsepower 3-liter inline-six.
The 7 Series is also available with additional power in the 750, 760 and Alpina B7 models, and as a hybrid.
The trunk can be opened and closed through a motion sensor under the bumper: no hands required. The 740 also gets a new instrument cluster and iDrive system.
All BMW 740 come with a twin-turbocharged six-cylinder engine mated to an eight-speed automatic transmission with manual shift mode.
Standard features include a heated steering wheel, navigation, a 16-speaker audio system, four-zone climate control, 16-speaker audio system with two subwoofers and adaptive headlights.
Buyers have a choice of wheelbase and drive type:
Despite being well-equipped in standard form, a 740 can still be customized with an array of option packages:
Additional standalone options include parking assist, active front seats, and a Bang & Olufsen sound system.
As with any BMW, adding options can sent a 740's MSRP into the stratosphere. We'd choose a 740 with the Executive Package, but if you want to splurge on a fully-optioned car, by all means do so.
