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Cynthia Gast
Automotive Editor - April 3, 2014

Expert Rating

38.0 (Excellent)
13 City / 20 Highway

Unlike other websites and magazines, our ratings are not based solely on a singular road test, but rather a more encompassing batch of criteria: quality, safety, comfort, performance, fuel economy, reliability history and value. When comparing vehicles using our Rating System, it's important to note that the rating earned by each vehicle correlates only to the models within its class. For example, a compact car cannot be compared to a SUV—They are different vehicles altogether.

You can interpret our ratings in the following way:

5-Star: Outstanding vehicle. Only the most exceptional vehicles achieve this rating.

4-Star: Very Good vehicle. Very good and close to being the best vehicle in its class.

3-Star: Good vehicle. Decent, but not quite the best. Often affordable, but lacking key features found in vehicles of the same class.

2-Star: Below average vehicle. Not recommended, and lacking attributes a car buyer would come to expect for the price.

1-Star: Poor vehicle. Simply does not deserve to be on the road.


What is it like to drive a BMW 760? Well, it’s probably the closest you’ll get to being cocooned in total luxury. BMW’s 7 Series is the largest and most luxurious of the manufacturer’s sedan lines, and the 760 sits at the top of the 7 Series. If the plush comfort and convenience of the 760’s standard equipment doesn’t include everything you want, maybe its available packages and options will fill in the gaps.

What's New for 2014

A few new features in the 760 sedan reflect upgrades in available technology. The digital instrument cluster, which adapts the instrument panel to sync with the driver-selected driving dynamics setting, is standard this year. The navigation system adds a touchpad controller and the hands-free trunk opening function now also allows you to close the trunk lid with a swipe of your foot. Finally, the standard premium hi-fi system has been replaced with a Harman Kardon surround-sound system.

2014 bmw 760

Choosing Your BMW 760

Unlike the other 7 Series models, the 760 comes only with the long wheelbase, which adds approximately 5 inches to rear-seat leg room, and only with rear-wheel drive.

2014 bmw 760Zoom

The engine is the largest and most powerful one of the 7 Series. This behemoth 6-liter V12 with twin turbochargers produces 535 horsepower and 550 pound-feet of torque. The eight-speed automatic transmission offers automatic and manual modes.

If the standard four-zone climate control system isn’t enough to keep everyone comfortable, all seats are power adjustable, heated and ventilated. The front seats even have a standard massage function and leather upholstery is the only kind offered. In the technology realm, a memory function extends to both front seats, the steering wheel and the outside rearview mirrors. Parking and driving assistants help you with parking, lane changes and backing up, and the Harman Kardon sound system features 12 speakers and a six-disc CD changer.

Two available packages provide additional upgrades to the 760’s already luxurious appointments:

2014 bmw 760Zoom
  • The Individual Composition package offers choices in interior and exterior trim including wheels, along with upgraded Merino leather upholstery with six color selections.
  • The M Sport package gives the 760 a sportier appearance with an aerodynamic kit, special wheel selections, an M steering wheel and paddle shifters.

Among the 760’s stand-alone options are:

  • Larger 20-inch light-alloy wheels, made available in response to customer requests for wheels more suited to rougher roads
  • A Bang & Olufsen surround-sound system featuring 16 speakers
  • A rear-seat DVD entertainment system
  • Rear seats with the massage function that is standard in the front seats
  • Active driving and parking assistant systems
  • Night vision that improves pedestrian detection in low-light situations

Available dealer-installed accessories include a DVD system for tablets, iPad holders and a Blackberry snap-in adapter that holds your phone securely on the center console while also recharging it.

Choose Your BMW 760 >>

CarsDirect Tip

Beware of the high cost of optional packages and features. Even just a couple of selections can add $5,000 or more to the price of the 760.

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