There’s something refreshing about the 2104 Kia Optima, a family car that dares to dip its toe outside of the conventional family car styling into the pizazz department. The Optima offers spunky, fuel-efficient performance and a solid list of options to spruce up the cabin for commendable value. Kia also makes the Optima as a 2.4-liter engine hybrid.
What's New for 2014
The Optima has smoothed out its exterior front and rear fascia and beefed up the technology in the cabin. Push-button ignition, an LCD instrument cluster and an optional high-resolution 8-inch navigation screen are among the new techno-creature comforts.
Choosing your Kia Optima
Kia offers plenty of options for Optima customers in five separate trim packages chock full of options. All vehicles come with dual exhaust, USB jacks, a sunglass holder and a long list of standard safety features. Convenient technology and upscale trim are spread evenly from the low end to the high end of the spectrum.
LX
The base level LX, priced from $21,500, comes standard with a 2.4 liter direct injection four-cylinder engine. Air conditioning, Bluetooth and cruise control are typical of a generous standard features list that also includes a cooled glove box. You get the great looks of the Optima for a reasonable sticker price.EX
At $23,950 a few standard options are added in the EX, like the leather-wrapped steering wheel and dual-zone temperature control. But the important aspect of stepping up to the EX is that it allows you to mix and match comfort and safety options such as power-folding mirrors, a panoramic sunroof and blind spot detection—still at a bargain price.SX
The $25,500 SX adds a hint of performance feel with a sport-tuned suspension, paddle shifters and 18-inch wheels, but like the LX and EX it uses the base 2.4-liter four-cylinder engine.SX Turbo
The SX Turbo emphasizes efficient performance with a turbocharged 274-horsepower 2-liter engine. Priced from $27,500, it adds features like drive mode select and HID headlights. You also have a long list of options to choose from if your desires are specific.Limited
This model is Kia’s attempt at luxury for less, blending a long list of standard technology with the verve of turbo performance. In addition to the turbo motor, it features Nappa leather upholstery and chrome 19-inch wheels for $35,300.If you’re in the market for a midsize sedan that’s equipped with luxury technology, the Optima dethrones its more sedate competitors even on the pricier Limited model. From our value-oriented perspective, we'd go for the performance and price of the SX Turbo.