The hybrid that started it all, Toyota's Prius continues to win buyers with its unmatched efficiency and proven technology. When you consider its other virtues, like practicality and value, it's easy to see why the Prius remains the most recognized example of hybrid power on the road.
What's New for 2016
The Prius has been completely redesigned.
Choosing Your Toyota Prius
Although the new Prius hasn't changed much in silhouette, you'll find radically different styling at the front and rear, plus a thoroughly modern interior with more front seat room and cargo space. A new suspension setup provides sharper handling and a calmer ride.
As before, the Prius is powered by a 1.8-liter four-cylinder engine and a pair of electric motors, one of which doubles as a generator to keep the lithium-ion battery pack charged. Combined output is 121 horsepower, delivered to the front wheels through a continuously variable automatic transmission (CVT). The Prius has finally broken through the 10-second barrier in zero-to-60 mph acceleration, doing the sprint in the 9.8 seconds. As expected, efficiency is stellar at 52 mpg in combined driving. The new Eco version of the Prius does even better at 56 mpg combined.
The Prius is available in no less than six trim levels:
- Two: Comes fully equipped with automatic climate control, a rearview camera, Bluetooth phone and audio, keyless ignition, a split-folding rear seat, and a six-speaker sound system. The dash holds dual driver information displays and a 6.1-inch touchscreen. On the outside are 15-inch alloy wheels and full LED lighting.
- Two Eco: Delivers 4 mpg additional thanks to special tires, a lighter battery pack, and a tire inflation kit instead of a spare. The standard rear wiper is also deleted.
- Three: Furnishes a leatherette interior with white accents, a wireless phone charging pad, and Toyota's Entune infotainment system with navigation, satellite and HD radio, and numerous integrated Smartphone apps. The available Advanced Technology package tacks on a sunroof, a head-up display, and the Toyota Safety Sense package with adaptive cruise control, lane keeping assist, automatic high beams, and front collision warning.
- Three Touring: Gets the Advanced Technology contents as standard, plus 17-inch wheels, foglamps, LED running lights, a unique rear bumper design, and blue seat stitching.
- Four: Builds on the basic Three with heated front seats with driver power, automatic wipers, blind spot monitoring, rear cross-traffic alert, and a cargo area cover. The Advanced Technology package remains optional. The Four is also eligible for a Premium Convenience package consisting of a 10-speaker JBL sound system, an automated parking system, and Toyota's Safety Connect telematics service.
- Four Touring: Combines the Touring content with the Four's higher level of standard equipment. The Premium Convenience package continues as an option.
The price difference between the base Two and Two Eco is just $500, a small amount for efficiency bragging rights. If you're looking on the higher end of the range, the Touring models, with their standard safety technology and interesting visual tweaks, are the way to go in our book.
Get your price on a Toyota Prius »