The low base price of the Wrangler Sport ($23,995, including $1,095 destination charge) asks buyers to make a few sacrifices. Air conditioning is optional while power door locks are an optional extra. There is an eight-speaker audio system with an auxiliary connection, though, and steering-wheel-mounted audio controls. There's also a healthy level of standard off-road gear, including underbody armor. But if you want any degree of luxury on the base Wrangler, you're going to have to pay.
The Sport S Package is a smart go-to package at $3,000, and includes 17-inch alloy wheels, air conditioning, and a leather wrapped steering wheel. It also opens the door to the $1,595 Power Convenience Group, which finally adds power windows and locks, heated side-view mirrors, and remote keyless entry. If you're ever struggling to understand how utilitarian the Wrangler is, just know you need to spend $4,600 to get power windows on the base model.
The Sport trim serves as the template for a number of special edition models, all thankfully well equipped relative to the base trim.
The special edition Willys Wheeler Package costs $4,300 and balances a heritage-inspired look with some real-world performance improvements. The Wrangler gains a locking rear-differential, rock rails, BFGoodrich off-road tires mounted on black wheels, black trim pieces, and unique decals. The Connectivity Package and SiriusXM satellite radio is standard, but like the Sport, air-conditioning is optional while the Power Convenience Group requires the Willys Wheeler W (it's like a mix of the Willys Wheeler and Sport S packages) for $6,400 over the base price of the Sport.
The Freedom Edition Package ($5,700) is equipped with 17-inch alloy wheels, painted fenders, and has unique decals and badging throughout, BFGoodrich rubber, steel bumpers, rock rails, and an available limited-slip ($495) or locking rear differential ($1,500). The interior features the Power Convenience Group and air conditioning while heated seats and navigation are optional.
New for 2018, the Golden Eagle package offers a unique tan and bronze color combination applied to the wheels, grille inserts, and decals inside and out. Functional upgrades include steel bumpers, rock rails, and BF Goodrich off-road tires, while tan half doors are optional.