Zip Code: 20149

2018 Toyota Prius Prime: Preview, Pricing, Release Date

, Automotive Editor - January 18, 2018

Model Overview

Following the release of the latest generation Prius, Toyota released the much-anticipated plug-in variant called the Prius Prime for 2017. Since the car will barely be a year old, we expect the model to carry on unchanged for the 2018 model year.

As a carryover, we anticipate no changes to the appearance of the Prius Prime on the inside or outside. Other than the obvious powertrain differences, the Prime also sets itself apart from the regular Prius with a distinct look that includes quad-LED headlights, futuristic LED taillights, curved rear glass and a carbon-fiber hatch. Inside, the Prius Prime’s distinct styling includes seating for four and a massive 11.6-inch tablet-like center display.

We also anticipate standard features remaining unchanged. If this proves true, look for the 2018 Prius Prime to come with auto climate control, cruise, heated mirrors, navigation, six-speaker audio system, 15-inch alloy wheels and more.

Toyota Prius Prime

Under the hood, the current Prime is powered by a 1.8-liter four-cylinder engine and an electric motor. Combined, these units put out 121 horsepower. That’s not much, but the Prime excels at efficiency with its 133 MPGe estimate in EV mode, which is good for up to 25 miles, and up to 54 mpg combined in hybrid mode.

Though the Prius Prime doesn’t have an IIHS rating of its own, it shares all its safety features and platform with the standard Prius, which is an IIHS Top Safety Pick+ vehicle. This designation is courtesy of its tough construction and its standard auto emergency braking.

Pricing & Release Date

The 2018 Toyota Prius Prime is expected to go on sale in early 2018.

Official pricing will start at $27,995 including destination, the same price as the previous year. At the top of the range, the Prius Prime Advanced tops out at a sticker price of $33,995.

Compared to a regular Prius, the Prime starts $3,625 higher but is eligible for a number of special plug-in incentives.

In California, the Clean Vehicle Rebate offers $1,500 depending on income, while the federal tax credit for qualified individuals is $4,502.

Buyers in California can also enjoy benefits like unrestricted single-occupant use of the carpool lane, which remains a key selling point for many shoppers.

Key competitors include the Chevrolet Volt, Hyundai Ioniq Plug-In Hybrid, Kia Niro Plug-In Hybrid, Ford Fusion Energi and others.

Learn about the current Prius Prime on sale now »

Pictured: 2017 Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Toyota Prius Prime

Buying With CarsDirect

We have partnered with trusted dealers in your area to give you a great price on the new Toyota Prius Prime.
This is how it works:

  • We connect you to the Internet Department at a Trusted Dealership.
  • Use the CarsDirect Target Price as a tool in your negotiation.
  • The dealer will help you with financing or leasing, as well as trade-in options.

Used Toyota Prius Prime in 20149

Insider Information

We have information you must know before you buy the Prius Prime.
We want to send it to you, along with other pricing insights.

Your Email

We will not spam you, and will never sell your email. You may unsubscribe at any time.

Thank you. You are now subscribed to our Pricing Insider updates.