Available in three trim levels, pricing starts at $27,995 for the Plus model, rises to $29,695 for the Premium trim, and tops out at $33,995 for the full-boat Advanced. All three models are mono-spec, offer the same engine and transmission, and are eligible for a $4,502 federal tax credit. Choosing one over another comes down to features.
Standard fare includes the usual power bits as well as automatic climate control, heated front seats, keyless push-button start, a 7.0-inch touchscreen, satellite radio, navigation, Bluetooth, 15-inch alloy wheels, keyless entry, LED headlights, taillights, and daytime running lights, heated outside mirrors, a rearview camera, and advanced safety systems that include pre-collision warning, automatic emergency braking, adaptive cruise control, lane departure warning with steering assist, and automatic high beams.
Although both blind-spot monitoring and rear cross-traffic alert are appealing, the rest of what the Advanced trim offers isn't. However, for $1,700 more than the base Plus, the Premium model adds easier-to-maintain leatherette seats, Qi wireless phone charging, auto on/off headlights, an 11.6-inch touchscreen, HD radio with predictive traffic and weather, and an integrated rearview camera display. Here's how we'd build it:
- Model: 2018 Toyota Prius Prime Premium
- Engine: 1.8-liter four-cylinder engine / 60-hp electric motor / 8.8-kWh lithium-ion battery pack
- Output: 95 hp (engine), 121 hp (system net) / 105 lb-ft (engine)
- Transmission: CVT automatic
- Drivetrain: Front-wheel drive
- Fuel Economy: 55 City / 53 Highway
- Options: None
- Base Price: $29,695 (including an $895 destination charge)
- Best Value Price: $29,695