The Latitude starts at $25,370 and is a significant upgrade from the base. A few of the added creature comforts include automatic headlights, heated exterior mirrors, fog lights, and 16-inch alloy wheels. On the inside, the Latitude receives dual-zone automatic climate control, a 7-inch infotainment display with Apple CarPlay and Android Auto compatibility, ambient LED lighting, and a trial membership of SiriusXM satellite radio.
A total of eight package enhancements are available with the Latitude. The Safety and Security Group ($695) adds a tonneau cover, security alarm, rain-sensing windshield wipers, and blind-spot monitoring with rear cross-traffic alert. The Safety and Security Group II ($945) adds HID headlights and the equipment from the Safety and Security Group, while the LED Lighting Group ($695) delivers LED projector headlights, LED taillights, LED cornering fog lights, and LED daytime running lights. A Cold Weather Group ($745) offers all-season floor mats, heated front seats, a heated steering wheel, a leather-wrapped steering wheel, rain-sensing wipers, and a windshield wiper de-icer. The Popular Equipment Group ($595) provides consumers with 40/20/40-split rear seating, a power eight-way adjustable driver seat, four-way power lumbar for the driver's seat, a manual four-way front passenger seat, an auto-dimming rearview mirror, and 115-volt power outlet. The Uconnect 8.4 NAV Group ($1,345) adds an 8.4-inch touchscreen, a 7-inch TFT display, navigation, HD radio, and one-year of SiriusXM satellite radio. The previously mentioned Passive Entry Remote-Start Package ($395) can also be added to the Latitude. Finally, a Trailer-Tow Group ($545) is available on AWD models that adds a class III receiver hitch and four-pin wiring harness.