The 230i starts at $36,295 (all prices include the $995 destination charge) for a coupe or $42,095 for a convertible. It’s a relatively affordable way into BMW ownership, but that doesn’t mean that it skimps on luxury. The 230i includes 17-inch alloy wheels, LED headlights and taillights, 10-way power adjustable front seats, memory settings for the mirrors and driver’s seat, synthetic leather upholstery, automatic climate control, push-button start, and a 6.5-inch touchscreen running BMW’s iDrive system. Standard safety is strong as well, with automatic emergency braking, pedestrian detection, lane departure warning, driver alertness monitors, rain-sensing windshield wipers, and front and rear parking assist.
In BMW fashion, there are three "Designs" to choose from: Sport Line (standard), Luxury (adds chrome exterior touches for $350), and M Sport (adds aggressive exterior trim and features for $4,550).
Gone (thankfully) is BMW’s confusing “Tier” structure, and in its place are two packages bundling extra features. The first is the Convenience Package ($2,050), which includes a power moonroof, keyless entry, auto-dimming mirrors, lumbar support, satellite radio, and ambient lighting. Adding the Convenience Package is necessary to unlock the Premium Package ($2,500), which adds heated front seats, a heated steering wheel, navigation with traffic updates and speed limit information, Apple CarPlay compatibility, a universal garage door opener, and BMW’s assist services.
Several of these additions are available as à la carte options, like the moonroof ($1,050), a heated steering wheel ($190), heated front seats ($500), and navigation ($1,700). Other options include leather upholstery ($1,450), wireless charging and a Wi-Fi hotspot ($500), a Harman Kardon surround sound ($875), adaptive LED headlights ($800), adaptive cruise control ($1,200), and an active parking assistant ($200). Several of these options require the Convenience Package as a prerequisite. On the coupe, the manual transmission is a no-cost option.