Baby Bronco


Alex Bernstein
Senior Pricing Analyst - August 24, 2018

Model Preview

Although it doesn't have an official name yet, Ford will be introducing a new small SUV some are calling the baby Bronco. Specs aren't available yet, but the automaker's first teaser image suggests a rugged new offering with some of the off-road flair of the Jeep Renegade. The vehicle will join the revived Ford Bronco in an expanded lineup of future SUVs around 2020.

According to Motor Authority, the baby Bronco will have a platform based on the new Focus Active. The Active replaces the Focus for 2020, with a lifted stance akin to the Subaru Crosstrek as the brand moves almost completely away from passenger cars. However, unlike the roughly $20,000 Ford EcoSport, the baby Bronco may end up coming with a higher price tag to differentiate it.

For comparison, the new Bronco will reportedly be based on the upcoming Ranger pickup and may have a more dramatic, boxy design not unlike an old Jeep CJ. Unfortunately, full details haven't been released yet. For now, we anticipate a release date sometime in late 2019 for both vehicles. This page will be updated as new information becomes available.

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Pictured: Unnamed Ford SUV concept

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