Ford is discontinuing the Fiesta and 2019 will be its final model year, at least here in the U.S. The move is the result of a broader effort to build more profitable vehicles that consumers are buying, namely crossover SUVs and trucks.
According to Ford spokesperson Sam Schembari, the only passenger cars sold for the 2020 model year will be the Fusion and Mustang. Sadly, this likely means that consumers looking for an affordable small car will be compelled to consider a crossover like the EcoSport (or a competitor).
Unfortunately, that could spell bad news for Ford shoppers with affordability in mind. In terms of price, the Fiesta ranges from around $16,000 to just over $22,000 before options and incentives. The EcoSport ranges from around $21,000 to nearly $29,000.
Will Ford offer a low-priced model to appeal to buyers on a tighter budget? It’s certainly possible, but at the moment there appears to be no evidence suggesting the brand will be altering its current strategy.
Pictured: 2019 Fiesta