When Hyundai decided to take on the premier luxury brands, they directed their assault at the most privileged segment there is the full-size luxury sedan. This a category dominated by the likes of the Mercedes-Benz S-Class and BMW 7-Series. It takes gusto to go after such formidable competitors, but Genesis wanted to prove to the world that it wasn't messing around.
The first G90 was up to the task, and it brought the classic Hyundai value play up into that highest strata of motoring. Now, the 2020 Genesis G90 kicks off the second generation.
The new model looks to build upon where the old one left off, starting with a fresh look that comes off as more distinctive than the pseudo-Mercedes styling of the old model. There's also new technology like over-the-air updates for the navigation and a 12.3-inch touchscreen.