Most of our dealer and finance partners are offering at-home car buying services. Learn more

Buy a car from the
safety of your home.

Look out for these badges when shopping for a vehicle.

Virtual Shopping

Virtual Shopping Experience Connect with the dealer, ask questions and get a vehicle tour through video chat.


E-Transaction Purchase, trade-ins, and/or financing can be completed electronically and remotely.


At Home Test Drive and Delivery Your vehicle of choice will be delivered to you for a test drive and/or after purchase.


Enhanced Sanitization Dealers will go the extra mile to ensure their vehicles and premises are clean and safe.

*Confirm at home service details with dealer.
2021 kia soul
See Photos

2021 Kia Soul

Lease EstimateSee Lease Deals
Finance Estimate
25 city / 31 hwy

Expert Rating

Not Available

Unlike other websites and magazines, our ratings are not based solely on a singular road test, but rather a more encompassing batch of criteria: quality, safety, comfort, performance, fuel economy, reliability history and value. When comparing vehicles using our Rating System, it's important to note that the rating earned by each vehicle correlates only to the models within its class. For example, a compact car cannot be compared to a SUV—They are different vehicles altogether.

You can interpret our ratings in the following way:

5-Star: Outstanding vehicle. Only the most exceptional vehicles achieve this rating.

4-Star: Very Good vehicle. Very good and close to being the best vehicle in its class.

3-Star: Good vehicle. Decent, but not quite the best. Often affordable, but lacking key features found in vehicles of the same class.

2-Star: Below average vehicle. Not recommended, and lacking attributes a car buyer would come to expect for the price.

1-Star: Poor vehicle. Simply does not deserve to be on the road.

Est Monthly Loan

The monthly payment is based on the price of this vehicle assuming it is financed. If you choose to lease, you can also use the payment calculator to determine your lease terms. Default values for financing include: Term of months, APR of , and Sales Tax of . Default values for leasing include: Term of months, Money Factor of , Residual Value of , and Sales Tax of .

2021 Kia Soul
$229 / month
$254 / month
Vehicle Price
A typical negotiated price before taxes & fees.
Incentives that help lower the selling price of a vehicle.
Available Money Factor of 0.00176 for 36 month lease
Incentives that help lower the selling price of a vehicle.
Down Payment
Trade-In Value
Money Factor
Represents the interest charged on a lease. May require top-tier credit to qualify for the best rates.
Interest Rate
Sales Tax
Buying Tips

What you must know before buying the Kia Soul

Matthew Keegan
Contributing Editor - June 6, 2020
  • 2020 Souls are here
  • Incentives: $3,000 cash
  • Finance: 0.0% for 72 months
  • Lease: From $179 per month

The all-new 2020 Kia Soul is here:

The Kia Soul is a popular youth-oriented model with room for five. It has a loyal following and includes an EV variant (mainly in California). The Soul is a cutting-edge alternative to other small models, including compact crossovers and hatchbacks.

For 2020, the Soul is a complete redesign, launching this model's third generation. You'll now find a Soul GT edition, which replaces the turbo Soul. An EV model will arrive for the 2021 model year.

Kia’s current offers are in place through July 6, 2020. We may see an update ahead of the 4th of July holiday, so please check back.

The examples we're listing here are for California.

Strong cash incentive:

Kia is offering $2,000 in customer cash on all trims and that's $500 more than what the automaker offered in April. It's a strong deal on this new model.

There's also a $1,000 trade-in bonus for owners of a 2000 model year or newer vehicle. All told, you could save up to $3,000 on your purchase.

Keep in mind that you may not combine the customer cash offer with promotional financing. That said, ask your Kia dealer about standard financing.

Competitive financing offers:

Opt for a 2020 Soul and you'll find 0.0-percent APR for 72 months and 1.9-percent APR for 84-month loans.

The financing offers are not just competitive, but outstanding.

The current lease offers:

Lease offers on the 2020 Soul are in place. Choose a 2020 Soul LX with a CVT and it is listed at $179 per month for 36 months, with $2,699 due at signing. Here, your effective monthly cost of ownership comes in at $254 and equates to a fair value based on the vehicle's $20,110 MSRP.

If you prefer a Soul Sport with a CVT, it comes in at $189 per month for 36 months, with $2,699 due at signing. Your effective monthly cost of ownership comes in at $264.

Both lease offers have improved somewhat this month, offering better deals on this popular model.

Kia provides a mileage allowance of 12,000 miles per year. At the end of the lease term, you’ll pay a $400 termination fee.

New Car Quick Quote

Please select a model

Get Your Price

CarsDirect Target Price

Prices vary by style

CarsDirectPricing as of 7/4/20 in 20149
Sales Price
Cash Rebates
Target Price
Lease Estimate
Finance Estimate

Cash Incentives

Incentive available to most customers and purchasing situations.
Customer Rebate Customer Cash (Expires 7/6/20) Customer Rebate: Customers must take delivery of this vehicle prior to the expiration date to be eligible for this manufacturer rebate. This rebate may not be available on special factory orders or used in conjunction with special manufacturer financing or leasing programs. Other special financing programs may be available. Please check with your CarsDirect Trusted Dealer for complete details.%NotesManuf% %Eligibility% Customers are eligible for either Customer Cash or, if qualified, a Kia Motors Finance (KMF) APR/Lease program rate, but not both. $500

Financing Incentives

Promotional APR Offer Promotional APR programs available for qualified buyers. Please check with your CarsDirect Trusted Dealer for complete details.
Term(s)24 - 4849 - 6061 - 6667 - 72
Rate %0.9%0.9%1.9%2.9%

Leasing Incentives

Lease Bonus Cash KMF Lease Cash (Expires 7/6/20) Bonus cash available for qualified customers leasing a vehicle through the manufacturer's captive finance company on approved credit. Please check with your CarsDirect Trusted Dealer for complete details. $1,000

Hurry! Offer expires

Leases For Similar Cars

Based on 2021 Kia Soul LX 4dr Hatchback - MSRP $18,610

Best Kia Deals & Lease Offers In July

Last month's deals carry on through the first weekend in July. Promotional financing rates reach as low as 0% for 72 months, a 3-month decrease in loan term from what was... View All Kia Lease Deals

The Car Connection Awards and Rankings

Find Your New Kia Soul On CarsDirect

Price It New

Insider Information

We have information you must know before you buy the Soul. We want to send it to you, along with other pricing insights.


I agree to receive emails from CarsDirect. I understand that I can unsubscribe at any time.
We will not spam you, and will never sell your email. Privacy Policy.

Thank you. You are now subscribed to our Pricing Insider updates.

Buying With CarsDirect

We have partnered with trusted dealers in your area to give you a great price on the new Kia Soul.
This is how it works:

  • We connect you to the Internet Department at a Trusted Dealership.
  • Use the CarsDirect Target Price as a tool in your negotiation.
  • The dealer will help you with financing or leasing, as well as trade-in options.

Find more information on Kia vehicles

COPYRIGHT 1999-2020 MH Sub I, LLC dba