The Buick Electra concept debuted in China in 2020 and then radio silence followed. It now looks like Buick will bring back the redesigned nameplate as an EV for 2023 after reportedly refiling a trademark application last month in the U.S. and Canada. We last saw a production Buick Electra sedan in 1990, but more than 30 years later it’ll return as an all-new electric crossover SUV, the latest model reported to use GM’s new Ultium battery technology.
The 2023 Buick Electra will reportedly share the new Ultium electric powertrain with the upcoming GM vehicle, the Cadillac LYRIQ. Buick describes the new technology as high-efficiency motors independently arranged on the front and rear axles. For reference, the Cadillac LYRIQ makes an estimated 340 horsepower and 325 pound-feet of torque. The LYRIQ employs a 12-module 100-kWh battery for an estimated 300 miles of range. If that output makes it to production we expect similar results for the Buick Electra.
When the Electra concept was introduced in 2020, Buick’s goal was to create a full-sensory, immersive cabin based on futuristic travel expectations, with a spacious, space capsule-like interior, hidden rearview mirror that materializes after the crossover is powered on, a curved high-resolution console screen that spans most of the dash, and butterfly-wing doors with integrated facial recognition to unlock them.
The likelihood of these features reaching production as described is slim, but we could see the high-res infotainment screen and supported facial recognition making the cut, as those features are becoming more mainstream in luxury vehicles. In contrast, the Cadillac LYRIQ will sport a 33-inch curved screen and will be digital key compatible.
In terms of standard safety, driver assistance, and connectivity, there’s no word yet. However, we do know that the LYRIQ will have available Super Cruise for hands-free driving on compatible roads. We expect that the all-new Buick Electra will employ similar technology at the time of production.
Stay tuned for updates as they become available.
Pictured: 2020 Buick Electra Concept